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Northeast Performing Arts Alliance: Profit-Sharing Production Series

Fractured atlas submission doc

Statements of purpose

Starting from a belief that musical values should shape our markets rather than market values shaping our music, LOOVE LLC is devoted to providing practical and inspiring business frameworks towards a more integral, dynamic and empowering ecosystem for artists, institutions and audiences.

LOOVE supports the creation of experiences, agreements and transactions in the music and media environment that inspire mutual trust and reciprocity within our local and virtual communities.

Operations

The org’s activites include local projects and broader policy initiatives. On a local level, we’re focused on the following:

Providing grants and commissions for creative artists and collectives throughout New York and the Tri-State region,

Facilitating new work as needed as an engaged and equitable production, promotion and distribution partner;

Promoting the practice of transparency and profitsharing in our re-imagined retail operation.

On a broader level, we’re also engaged in the following areas of policy and service

Generating a common declaration of standards for the commercial and social distribution, presentation and production of digital arts and media

forming a progressive open-source toolkit for media-related agreements- built upon those principles, and inspired by coalitions working in law, the arts, and labor.

Project Description

Audience members are critical to a healthy environment for the arts- not just through the support and engagement they contribute, but as part of the holistic, energetic exchange built into most forms of artistic expression. Loove’s Profit-Sharing Series aims to reframe the relationship between artists, producers and consumers into something broader and more sustainable, using the natural circulation between these participants to model the way other forms of economic exchange might evolve in our society.

The Loove Profit-Sharing Series seeks to extend some of the core tenets of collaboration that are found among creative ensembles - for example, the principles of harmony, the capacity to dynamically refactor ones’ role and perspective in real-time; the ability to develop consensus among collaborators without hindering development- and to highlight those principles throughout the lifecycle of each new project. The result should funding, presenting, performing and producing improvised music as a beacon or template for other critical processes we encounter in larger groups of society

We propose a ten-part series of artistic presentations with an allocated budget of $40,000 for fixed expenses through the first quarter of 2024. Each session will offer a platform for an ensemble to perform and present improvised new music, serving as a testament to the creative process in a significant cultural market. All revenues- ticket sales, sales and downloads of media, dedicated donations- will be split 50/50 between the artist and Loove Labs.

Each presentation will result in a professional multimedia recording, to be released in cooperation with the artist. We hope that putting this together in an intimate setting in front of an audience will highlight the fact that they are both witnesses to, and active participants in the evolution of new work, rather than consumers. In addition, our policy of total transparency will emphasize how profoundly intrinsic their support is to the act of creation. Listener engagement is more than a passive consumption of the final product; it involves the audience in the unfolding narrative of artistic creation, demonstrating how disciplined collaboration can lead to innovative outcomes. This approach presents a model for how we might tackle complex societal challenges - not through isolation, but through active, creative engagement with one another.

In this manner, we seek to emphasize the value of artistic expression as a means to societal advancement, and affirm our commitment to equity, transparency, and the vibrancy of artistic creations.

Public Benefit of Project

Our mission is to develop a more sustainable ecosystem for the arts- one that is responsive to the challenges and opportunities of our contemporary digital landscape. Through a commitment to equitable profit sharing (50/50 split, transparency regarding expenses), Loove Labs endeavors to fortify the bond between artists and their audience, ensuring that the production and experience of creative music are supported in a more active way.

By putting together a series featuring a diverse and multigenerational assembly of committed, inventive, and forward thinking artists such as Craig Taborn, Helen Sung, Ayumi Ishito, Tyshawn Sorey, and Peter Apfelbaum, we hope to demonstrate how this model will help music and art continue to stretch boundaries, thrive, and encompass new conceptions.

Art, ultimately, doesn't just reflect our world—it shapes it. By providing a platform for bold, forward-thinking artists, the Loove Labs Profit-Sharing Production Series seeks to contribute to this transformative power of art, nurturing dialogue, empathy, and progress amidst our challenging times.

Summary of Qualifications

Loove LLC is founded around a vision of equity, sustainability, and radical transparency. We believe artistic values can shape the market, rather than market values shaping the arts. As part of the broader cultural and commercial fellowship, we are striving to demonstrate an improved framework for all the participants in the creative process. Artists, audiences, producers, engineers, technical crew; they all come together in the service of something communal, sacred, and sublime.

Loove Labs has provided production services for a wide array of artists, including D’Angelo, Dave Douglas, John Tchicai, David Torn, Iggy Pop, Gregory Porter, along with institutional partners like the School for Improvisational Music, the Vision Festival, and SFJAZZ. In addition we've curated and presented live video concerts with artists ranging from Ben Monder to Gary Bartz to SKERIK.  As part of our larger mission, we are trying to redefine all aspects of artistic commerce, from retail, to distribution and performance.

Officers and Founders: Before co-founding Loove LLC, Srinija Srinivasan was the fifth employee and longtime editor in chief at Yahoo, where she guided the development of editorial standards and policy from inception in the web’s early days to global reach in the industry’s rapid expansion. In addition to being a mission driver and co-founder of Loove LLC, she's a Vice Chair of Stanford University’s Board of Trustees, a board member of The On Being Project, and former board chair of SFJAZZ.

A world renowned recording artist, composer, studio musician, clinician, instructor, producer, engineer, and entrepreneur, Josh Roseman is the co-founder, director, curator, engineer and technical lead for Loove LLC, and its studio subsidiary, 58N6 Media Labs. In addition to his work at Loove Labs, he has released three albums as a leader, and appeared on over 120 albums as a sideman. As a composer, his work has been commissioned SFJAZZ, The Jazz Gallery, La Scala in Milan, Switzerland’s Downtown Geneva Orchestra, and Australia’s Wangaratta Jazz festival.

expenses per event

expenses per event

⁠

curatorial expense table

curatorial expense table

expense subcategory

Name- edit

associated rate

Book Rate

base fee

per event

event total

applicable events

series total

Notes

Tier 1 include

Tier 2 include

Tier 3 Include

studio production services

rehearsal rentals

Studio rental - off-hours rehearsal fee

$500

$300

$3,000

Providing access to rehearsal space for musicians to practice before a live recording session.

Renting out musical instruments and equipment needed for the rehearsal and live recording session.

Offering sound engineering services to ensure optimal sound quality during the rehearsal and recording.

Providing technical support to troubleshoot any equipment issues during the rehearsal and recording.

included

not included

studio site fee

Studio rental - single day site fee

$750

$600

$6,000

Renting the studio space for the recording session

Setting up and testing equipment

Providing technical support during the session

Offering additional services such as mixing and mastering for an additional fee

Cleaning and maintaining the studio space before and after the session

Providing refreshments for the performers and crew

Offering a comfortable and professional environment for the recording session.

included

discounted

audio recording

staff engineer- recording

$40

$300

$3,000

Setting up microphones

Adjusting levels and balances

Monitoring sound quality

Recording performances and takes

Mixing and editing tracks

Adding effects and processing

Mastering the final product

Archiving and backing up recordings

These are typical activities and services that might be categorized under audio recording for a live recording session.

included

discounted

video capture

video surcharge- internal

Video tech

-1040

$300

$3,000

Setting up cameras and lighting equipment

Capturing live performances of musicians or actors

Monitoring audio and visual quality during the recording

Editing and post-production work to enhance the final product

Providing a finished video for distribution or streaming.

included

discounted

not included

audio postproduction

Studio rental - off-hours postproduction fee

Staff Engineer- mixing

40050

$300

$3,000

Editing and assembling recorded audio clips

Adding sound effects and background music

Mixing and balancing audio tracks

Cleaning up audio to remove unwanted noise

Adding reverb or other effects to enhance sound quality

Mastering the final audio product for distribution

Syncing audio with video for film and television projects

Creating surround sound mixes for immersive experiences

Providing voiceover recording services

Consulting with clients on audio production needs and goals

surcharged

included

not included

video postproduction

video postproduction- basic

$40

$200

$2,000

Video editing

Color correction

Sound mixing and mastering

Adding special effects and graphics

Creating titles and captions

Exporting and rendering the final video file

Archiving and storing the footage and other assets used in the project.

included

discounted

not included

Piano tuning, misc tech

Piano Tuning

$250

Piano tuning

Miscellaneous technical services

$20,000

Sum

marketing materials

general marketing and promotion

$200

$2,000

Social media advertising

Email marketing campaigns

Print ads in relevant publications

Public relations outreach to media outlets

Sponsorship of events or festivals

Creation of promotional materials such as posters or flyers

Collaborations with influencers or brand ambassadors

Search engine optimization for online visibility

Customer loyalty programs or referral incentives

surcharged

included

not included

special video and editorial promotion

$300

$1,200

Creating promotional videos for the recording session

Editing promotional content to be used for advertising purposes

Developing social media campaigns to promote the session

Coordinating with media outlets to secure press coverage

Designing graphics and other visual materials to promote the session

Providing live streaming services for remote viewers

Offering behind-the-scenes footage for fans and media outlets

Assisting with on-site interviews and other media opportunities

Providing post-production services for the recorded content.

included

not included

$3,200

Sum

events- expenses

studio attended event surcharge

attended session

-$25

$200

$1,400

Setting up and preparing the studio for the live recording session

Operating the recording equipment during the session

Providing technical support and troubleshooting any issues that may arise

Mixing and mastering the recorded tracks

Providing additional services such as editing and post-production work

Charging a surcharge for any additional services or equipment required for the live recording session

Hosting attended events where clients can observe the recording process

Overall, [Name] for a live recording session involves a range of activities and services that ensure a successful and high-quality recording. From setting up the studio to providing technical support and post-production work, the professionals involved play a crucial role in the process. Additionally, attended events and surcharges may be offered as additional services to meet the specific needs of clients.

surcharged

included

not included

retail and hospitality service

catering- basic

Gallery assistant

2025

$85

$170

$1,190

Setting up and arranging the recording area

Providing refreshments and snacks for the recording team

Organizing and managing equipment rentals for the session

Offering comfortable seating and lounging areas for the clients and artists

Providing additional amenities such as Wi-Fi, charging stations, and restroom access

Offering personalized customer service and attending to any needs or requests of the recording team

Managing and handling any payments or transactions for the session

Maintaining a clean and organized environment throughout the recording process.

included

not included

security & event management

$200

$1,400

Checking credentials of all personnel entering the recording venue

Monitoring surveillance cameras for any suspicious activity

Coordinating with local law enforcement for additional security measures if necessary

Managing crowd control and ensuring a safe environment for performers and audience members

Providing emergency medical services if needed

Handling any disruptions or disturbances during the recording session

Managing logistics, including parking and transportation arrangements for performers and crew

Coordinating with vendors for event-related services, such as catering and equipment rentals

Ensuring all equipment is properly secured and protected from theft or damage

Overseeing the overall event management, including scheduling and coordination with venue staff and other service providers.

included

$3,990

Sum

advances to artists

artist honorarium

$300

$1,500

$15,000

Payment to the artist for their performance

Payment for any necessary travel or accommodations for the artist

Rental fees for the recording studio and equipment

Payment for any sound engineers or technicians needed for the session

Payment for any additional musicians or backup singers

Catering and refreshments for the session

Payment for any licensing or royalties for the music being recorded

Payment for any promotional materials or marketing for the artist or album being recorded

Payment for any legal or administrative fees related to the recording session.

surcharged

included

discounted

$15,000

Sum

admin services misc

legal and administrative service

$200

$2,000

Contract drafting and review

Intellectual property rights management

Permit applications

Regulatory compliance

Record keeping

Licensing agreements

Tax compliance

Insurance policies management

included

not included

insurance

$143

$1,000

Providing coverage for liability and property damage

Offering policies for equipment and instrument protection

Ensuring compliance with legal and industry standards

included

$3,000

Sum

$45,190

Sum

⁠

The highest expense subcategory in the curatorial expense table is "studio production services" with a base fee of $300 and a series total of $3,000 for audio recording, video capture, and audio postproduction. These services involve activities such as setting up equipment, capturing and editing audio and video, and mastering the final product. The related Notes column provides additional details on the specific activities involved, such as adjusting levels and balances and adding effects. Other notable expense subcategories include "advances to artists" with a series total of $15,000, which involves payment to the artist for their performance and related expenses, and "events-expenses” with a series total of $1,400-$1,190, which includes services such as security and event management, retail and hospitality, and studio attended event surcharges. Finally, "admin services misc” includes expenses such as legal and administrative services and insurance, with a series total of $2,000-$1,000 respectively.

⁠

Prospective Contributed Revenue Sources

Please give us an idea of who you plan to approach for support. Don't worry, we won't hold you to this list. We just want a general idea of your fundraising strategy and targets.

fundraising sources

fundraising sources

source

base

quantity

interval

Individual Donors and/or Crowdfunding

Grants

Series-wide Corporate Sponsorship

project sponsorship and advertising

Fundraising Events

There are no rows in this table

⁠

Prospective Earned Revenue Sources

View of campaign revenues

View of campaign revenues

⁠

campaign revenues

campaign revenues

revenue stream- category

lifecycle

Name

base fee

TAM per project

applicable projects

per projects

total

Notes

1 memberships

1 persistent

project membership with media only

$35

1.5

$31,500

$31,500 in anticipated revenue over an entire series including 10 projects. Figures are based upon a projection of 60 transaction(s), across 1.5/10 of those events

2 Series-wide

series membership with attendance and media

$250

$12,500

$12,500 in anticipated revenue over an entire series including 10 projects. Figures are based upon a projection of 5 transaction(s), across 1/10 of those events

3 project only

project membership with attendance and media

$40

$8,000

$8,000 in anticipated revenue over an entire series including 10 projects. Figures are based upon a projection of 20 transaction(s), across 1/10 of those events

2 media and merch sales

1 persistent

series apparel and merch

$25

$500

$500 in anticipated revenue over an entire series including 10 projects. Figures are based upon a projection of 2 transaction(s), across 1/10 of those events

digital media bundle

$17

$10,200

$10,200 in anticipated revenue over an entire series including 10 projects. Figures are based upon a projection of 60 transaction(s), across 1/10 of those events

2 Series-wide

physical media bundle

$25

1.5

$938

$938 in anticipated revenue over an entire series including 5 projects. Figures are based upon a projection of 5 transaction(s), across 1.5/5 of those events

project apparel and merch

$25

1.5

$938

$938 in anticipated revenue over an entire series including 5 projects. Figures are based upon a projection of 5 transaction(s), across 1.5/5 of those events

3 event hospitality

3 project only

event refreshments

$1,470

$1,470 in anticipated revenue over an entire series including 7 projects. Figures are based upon a projection of 30 transaction(s), across 1/7 of those events

3 venue commissions

3 project only

project attendance, no media

$20

$4,900

$4,900 in anticipated revenue over an entire series including 7 projects. Figures are based upon a projection of 35 transaction(s), across 1/7 of those events

5 production services

3 project only

additional postproduction services upon request

$600

$1,800

$1,800 in anticipated revenue over an entire series including 3 projects. Figures are based upon a projection of 1 transaction(s), across 1/3 of those events

6 licensing and distribution

3 project only

“media hire” comprehensive license for artists

$700

$2,100

$2,100 in anticipated revenue over an entire series including 3 projects. Figures are based upon a projection of 1 transaction(s), across 1/3 of those events

⁠

financial summary

financial summary

Prospective Contributed Revenue

$ This field is required.

+ Prospective Earned Revenue

$74,845

− Prospective Expenses

$45,190

Surplus/Deficit (Either is fine)

$29,655

There are no rows in this table

⁠

FRACTURED ATLAS req's

Prospective Sources of Funding

You can answer this question as broadly as you'd like, including individual donors, specific grant opportunities, potential corporate sponsors, etc.

Project Title or Company Name

Remember, the term "project" is used very broadly and may refer to either a one-time project, an ongoing project, group, or company, or even the work and career of an individual artist.

Temporary or Ongoing

We ask you to let us know if the timeline of your work is limited or if you're planning to fundraise for your ongoing work. Don't worry, your fiscal sponsorship won't end if your project activities continue beyond the date you originally entered as the project's end date in your application.

Project Discipline

We are a non-curatorial fiscal sponsor, so your discipline does not affect your application status. We are also geeky, and like to share among our membership what disciplines everyone is working in.

Project Description

This is important! Our Board will review this more closely than any other part of the application.

For temporary sponsorship, you would describe a single project.

For ongoing sponsorship, give a general description of the kind of work you create or various projects you plan to produce.

Public Benefit of Project

By law, activities are only charitable if they provide some benefit to the public. Please let us know who will interact with or experience your work.

Summary of Artist Qualifications/Group HistoryOnline Profile Text and Website Link

All sponsored projects will be set up with a public profile on our website - this should be a general description of you as an artist or of your group. You will be able to update this section at your discretion throughout your sponsorship.

Short Tagline

A tagline is a brief, one-line description of your fiscally sponsored project. It is limited to 100 characters and will appear under your project title on your project’s public profile. You could also think of it as a catchy subtitle for your project.

Profile Description

This will display on your public fundraising Profile and is editable.

An image or video to include in your online profile.

Your Facebook and/or Twitter links, if you have them

Project Location

Do you have, or will you solicit, investors who are not also creative participants in the project?

An investor is someone who will own a share of the work and expect a financial return on the money they give. A donor is someone who gives with no expectation of receiving anything in return for the money they give.

Do you plan to have any lobbying or advocacy activities?

Do you currently or have you ever had your 501(c)(3) status?

Do you plan to disburse funds overseas?

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