Design Thinking, Agile and Storytelling

Explore

Wiki Desing Thinking

Observar

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Una vez que hemos definido un problema, la siguiente fase del Design Thinking es la observación. En esta fase, queremos aprender todo lo posible sobre un usuario y sus necesidades. Es por eso que utilizamos con cadenas de experiencia del cliente, personas y entrevistas exploratorias, y herramientas simples como el marco AEIOU. Estas herramientas nos ayudan a recopilar y documentar información.

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Herramientas DT para Observar

Mapa de empatía

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Empathy Map | Design Thinking How to work with empathy maps? www.dt-toolbook.com⁠

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Personal/User Profile

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Persona & User Profile | Design Thinking How to create a persona? www.dt-toolbook.com⁠

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Customer Journey

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Customer Journey Map | Design Thinking How to create a customer journey map? www.dt-toolbook.com⁠

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AEIOU

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AEIOU | dt-toolbook What you can do with the tool: • Bring structure into observation and ask the right W questions, which are decisive for gaining knowledge. • Facilitate the evaluation of many findings by larger design teams performing parallel observations. • To relate the user to the activity, to the space and to an object. • Gather knowledge that is not public. • Insights can also be collected by inexperienced design teams, because the AEIOU tool provides structure and guidance. www.dt-toolbook.com⁠

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Desarrollo análisis pregunta-respuesta

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Analyse-Question-Builder | dt-toolbook What you can do with the tool: • Identify relevant influencing factors which form the basis for a new or improved product or service and then analyse them in a targeted manner. • Prevent not being creative enough in the analysis process because the focus is on technical "details". • Increase efficiency in the analysis process by avoiding idle times. • Use a standardized procedure to re-examine the problem and solution space with the help of data. www.dt-toolbook.com⁠

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Observando unos a otros

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Peers Observing Peers | Design Thinking How to apply the peers observing peers concept? www.dt-toolbook.com⁠

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Análisis de tendencias

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Trend Analyse | Design Thinking How to perform a trend analysis? www.dt-toolbook.com⁠

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`Punto de Vista`⁠
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`Punto de Vista`⁠
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`Observar`⁠
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`Wiki Desing Thinking`⁠
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