Crooks & Castles

Explore

Crooks NFT Project

Notes Document — WIP

Key Project Areas

Roadmap

An NFT Roadmap is a document that maps out the goals and strategies of an NFT project you are currently looking into, in order to communicate its long-term value. NFT roadmaps usually include key project milestones, short and long-term goals, and plans for marketing and growth. It is the same as with regular businesses. It needs a clear vision and mission.

Example Roadmap

Example Roadmap

Q1 2022 - Q1 2023

Define Project

NFT Build 1

NFT Drop 1

NFT Build 2

NFT Drop 2

NFT Build 3

NFT Airdrop 3

Q1 2022

Q2 2022

Q3 2022

Q4 2022

Q1 2023

Define Project

NFT Build 1

NFT Drop 1

NFT Build 2

NFT Drop 2

NFT Build 3

NFT Airdrop 3

⁠

Founders

Steven — Founder

Jony — Digital & Operations

Jarred — Strategy & Partnerships

Chris — Design & Community

Josh — World & Utility

Social Presence

This is obviously a no-brainer, but still something we need to pay attention to. A project without visibility will have issues finding owners which means that social media presence is of the utmost importance — not just the number of followers that back the project, but also the tone of voice and activity. We need to grow the. Look for continuous engagement and activities from the founders and followers.

TWITTER LINK:

⁠

https://twitter.com/crooksncastles⁠

⁠

Community

A lot of the NFT market place is really community-driven. A good NFT project will have a healthy community following them. The ones with the most engagement are usually the projects which will be the most successful. NFTs are more than just owning a piece of art, they are being part of a community, where a culture has been created, and culture creates a following. A project with a great community will speak with passion about the project. This should be seen as a good indicator that the project has a good potential for succeeding.

DISCORD INVITE:

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https://discord.gg/8WvsbcKsaa⁠

⁠

Immediate Needs

We need to secure funding from investors to handle a few immediate operational needs, from creating a “presence” in the NFT world (i.e. purchasing some Blue Chip NFTs, land in projects such as Sandbox), building our Twitter presence, naming + branding of the entire project, finalizing the concept and building a proper roadmap, partnering with a web3 company and digital studio on renderings and blockchain/NFT processes.

Blue Chip NFT Projects

Bored Ape Yacht Club

CryptoPunks

Mutant Ape Yacht Club

VeeFriends

Cool Cats

Autoglyphs

Meebits

CyberKongz Genesis

Fidenza

Chromie Squiggle

Projects to watch:

⁠

https://www.moon-boyz.com/⁠

⁠

https://www.themekaverse.com/⁠

⁠

https://nouns.wtf/⁠

⁠

https://claylings.io/⁠

⁠

https://www.womenrise.art/⁠

⁠

https://www.cryptoongoonz.com/⁠

⁠

https://decentraland.org/⁠

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https://propertys.xyz/⁠

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https://www.sandbox.game/en/⁠

⁠

Execution Plan

Define the Project

Develop team-building plan

Build Project roadmap

Begin community introduction (buy into projects, twittertalk)

From Greg:

Artists (conceptualize/render art/art style)

Community management

Engineer team

Smart contracts

Product Manager

Concept + Utility

STEPS from Jarred Call

TEAM: Set up an advisory of team (people who understand the NFT space)

Engineering (wallet-enabled site, smart contracts for NFTs)

Community (24/7 social + discord)

Artistry (3d, digital)

World + Utility (NFT experience)

Roadmap

Marketing (influencers/celebrities)

INVESTMENT: hardware wallet, buy into projects

PROJECT: define the design

Just MEDUSA head

or full CHARACTER with clothing

External Partners

Greg Isenberg - late.checkout

Cordell - Snoop

Kasey/Christian

today we are a thriving brand, the future is community - what is the path forward

20,000 NFTs

snoop/death row BODR exclusive content

split drops of marks hyping to medusa at the end of the year

storytelling/lore of each mark

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