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Statistics
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1
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17% B2B Sales Journey
B2B buyers spend only 17% of the total purchase journey with sales reps
Gartner
2
"Millennials Avoid Sales Reps!"
44% of millennials prefer no sales rep interaction at all in a B2B setting
Gartner
3
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Two-Thirds of Buyer Journey
Customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information
Gartner
4
"B2B Purchasing Complexity High"
In a survey of more than 250 B2B customers, Gartner found that 77% of them rated their purchase experience as extremely complex or difficult.
Gartner
5
"B2B Purchasing Rises Digitally"
70% of B2B decision-makers are willing to make new purchases over $50,000 through self-service or online channels
Forester
6
Self-Driven Learners Expand Purchases
Buyers who experience a self-driven learning path are 147% more likely to buy more than initially planned.
Gartner
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