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. 17% B2B Sales Journey

B2B buyers spend only 17% of the total purchase journey with sales reps

Gartner

"Millennials Avoid Sales Reps!"

44% of millennials prefer no sales rep interaction at all in a B2B setting

Gartner

. Two-Thirds of Buyer Journey

Customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information

Gartner

"B2B Purchasing Complexity High"

In a survey of more than 250 B2B customers, Gartner found that 77% of them rated their purchase experience as extremely complex or difficult.

Gartner

"B2B Purchasing Rises Digitally"

70% of B2B decision-makers are willing to make new purchases over $50,000 through self-service or online channels

Forester

Self-Driven Learners Expand Purchases

Buyers who experience a self-driven learning path are 147% more likely to buy more than initially planned.

Gartner

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