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Product X
Email Campaign
Improve close rates
For Persona Y
GTM collateral
Social Media
A sub product
Product X
Team
Product
PM
Stage
Active
Start
Jul 8
End
Aug 5
Initiative Description / Brief
What are the problems you're trying to solve? What's the background context?
Type /project brief to insert this template anywhere in the doc.
💡 Idea overview
Provide a concise explanation of the idea. Include a rough sketch if possible.
🛤 Alignment
How does this initiative tie into team and company goals?
❓ Problem
What's the underlying problem we've observed? Key examples to demonstrate? How will this create value for our customers?
📐 Measurement
Can we validate or benchmark early in the process? How are you going to test that we've enabled the user to do X?
💰 Time & budget
How long will this take? What resources are needed?
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