Strategy / Mission

Idea

[Concise explanation of the idea (ideally include a rough sketch)]

[How does this initiative tie to broader team or company goals?]

[What's the underlying problem we've observed? Key examples to demonstrate?

How will this create value for our customers?]

[What should customer be able to do when this initiative is 'done?'

What job do we think we're solving?]

[Can we validate or benchmark early in the process?

How are you going to test that we've enabled the user to do X?]

[What are the related goals we could do but are not going to?]

[How long will this take? What resources will this take?]

[Who are the people in the company that you should look to for guidance or feedback?

How will you engage them in what you're building?]

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