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POSITIONING MINUMAN MIE TEKO

Table 25

Table 25

Elemen

Keputusan

Brand Role of Drink

Not only pairing drink → tetapi “iconic beverage experience”

Hero Identity

Rempah dingin yang modern

Target Stimulus

Mata (visual), Hidung (aroma), Telinga (ice ASMR), Lidah (spicy-fresh), Sentuhan (cold sensation)

Hook Utama

Visual tuang + aroma rempah + bunyi es + swirl rempah

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