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Stable Money
Approach & Overview
Market Survey and Segmentation
Defining Improvement
Areas of Improvement
Conclusion
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Areas of Improvement

Based on our
Market Survey and Segmentation
⁠
and the way we’ve
defined improvement
⁠
, the following are some suggestions that would be relatively easy and actionable.
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Approach & Overview
⁠

Optimize the Home-Page above the fold

The current home-page has a lot of white-space, and is dominated by the onboarding bubbles at the top
The "hook" which are the high-rate FD's are buried slightly, and the User needs to scroll to see them
Even keeping the layout exactly the same, the app should just open to have the first section on the screen
the old section with the onboarding bubbles can still be visible on top, if the user scrolls up
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Extra white-space highlighted in Orange
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Some other minor changes:
Instead of saying “minimum investment amount 5000”, say “get started for as little as 5000” to be framed more positively.
also move it to the top, right under the “assured returns upto 9.1%”
move the “earn 200 reward” down to the bottom
there’s already several other places where the reward is mentioned

Optimize the FAQ Section

Taking the current FAQs on the home-page, they can be tweaked to support the buying journey:
How safe is it to invest with Stable Money?
Answer is "we don't hold any money, it goes directly to the Bank"
Implicit answer is "it's as safe as buying the FD directly"
Not too much to change here, fairly straightforward answer.
Logical next question would be "What added benefit do I get by buying through Stable Money"
This is currently absent, but this would be a great place to talk about the USP of the Product.
"You can track your portfolio in one place", "You can easily re-invest on maturity based on prevailing rates", whatever the answer may be.
"How does Stable Money make its money?"
Here again, would be an opportunity to establish trust and transparency.
If it's a commission model, that can be shared plainly.
"How does RBI insurance benefit me?"
Current answer is "RBI insures deposits up to 5L"
This doesn't really highlight the benefit, it's simply restating the fact that the RBI has insured the deposit
However, a customer asking a question like this might also not have a good grasp of insurance either. Which means the current answer might not sway them much.
A better answer might something like "RBI insurance guarantees your return. If you book at X% and the interest rate drops, you will still be paid out at the rate you booked at." Basically, demonstrate how the Insurance protects against loss of profit, with an example.
"Can I withdraw at any time?"
The current answer is essentially "it depends on the lock-in period of the bank"
Implied answer that a User might takeaway is "it's not in our hands, do your own research"
This puts the onus back on the User, and slows down the process of conversion
A better answer might be to acknowledge that FD's often come with some form of lock-in period, but that FD Laddering is a good way to mitigate liquidity risk.
there could also be a link to the FD laddering section where people can learn more
This would give the User confidence that they can have the best of both worlds, and gives them agency to make decisions.
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From a UI standpoint, I'd also change it so that it's an accordion rather than a carousel, so all the questions are visible at once and the User can click through to questions they find interesting. This would also enable a tracking of which questions get the most engagement.

Removal of Jargon

App-wide there should be a concerted effort to remove anything that's remotely an industry term, and replace it with either a full-form or something accessible to a general audience
instead of saying AUM, say "Assets under management, a measure of how many other people trust this institution to manage their money".
instead of "Highest rated NBFC" say "Highest rated provider of FD's while not being a Bank" or at least have a popup or tooltip somewhere to explain the term.
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Increased Transparency around Risk

A new investor might not have a good intuition around Risk, and so might have questions like "Is it safe to invest with X bank?"
Right now the answers are typically "Yes it is safe, the bank is making profit, the bank is registered with RBI"
For the skeptical, uninformed investor that still doesn't help the investor create a better mental model of the investment they're looking to make.
An alternate answer could be to show the Credit Rating of the Bank or of the Instrument more prominently, and compare it to some known entity that the Investor already has a relationship with it
So, for example:
During onboarding, ask the User which bank they're currently keeping their savings account with. Say ICICI
Then, in the FAQ section on Bank Page: "Is it safe to invest in Bajaj Finance?"
Answer could be: "Bajaj Finance is rated AA+ (say), which is in the same bracket as ICICI Bank"
By relating this new investment to something that's familiar, it would help the Investor create a better picture of the risk they're undertaking.

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Prev:
Defining Improvement
⁠


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Next:
Conclusion
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Optimize the Home-Page above the fold
Optimize the FAQ Section
Removal of Jargon
Increased Transparency around Risk
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