The popularity of your location, relative to all other potential locations that your potential guest might consider.
Quiet, secluded location. Location has been pioneered by a Bali Beach Glamping, Pretty Poison & perhaps Potato Head Endpoint destination, meaning that fewer trips are likely to connect through this location. Far from Jimbaran, DPS, Seminyak, Uluwatu Social infrastructure is underdeveloped. Open
Design influences the desirability of the property and has impact on your ranking potential and ability to defend the ranking. Unique designs will create space & allow your property to create a distinct brand and signature from competitors. This factor has impact on advance bookings. More time to sell the property results in fewer last-minute discounts.
This location you would need to have a fairly strong design to attract visitors Your design is crucial to get right. If you use a common design, then your property would face stronger competition from options that are easier & more convenient. Cluster Analysis - Expert Insight
Open
Travelers consist of different user segments, they’ll bid at different prices for different travel dates. A property with a high product-user fit will appeal to the greatest number of unique, highest-paying traveler segments across the year. This grade has the greatest influence on your ADR (average daily rate).
Long-term residential tenants looking for affordable rents. Short-term aspirational seeking an affordable ‘villa’ experience. Frontier surfers looking for budget accommodations. This location doesn’t offer much above other locations, so the risk / reward for a holiday is high. Time Series - User Segmentation Analysis by Booking Behaviors
Data Vista - Bukit Vista’s Data Warehouse - 1st party data
Open
At Bukit Vista, we are experts in attaining ranking for a property across platforms. This metric is our confidence level that your property can achieve a sustainable ranking & thus sustained revenue.
This metric has the most impact on your occupancy.
There has been one successful case nearby, Bali Beach Glamping. A large number of units in a difficult location would result in mutual competition and reduce ranking potential. Proprietary Method to Bukit Vista
Data Vista - Bukit Vista’s Data Warehouse - 1st party data
Open
Once ranking has been achieved, this metric considers the effort to keep the ranking & thus the revenue stable. When ranking is hard to defend, then frequent discounts and special offers are necessary to maintain positioning in the marketplace.
Ranking can easily be lost by new properties built closer to Canggu & Seminyak or discounts given to existing properties. This location is very fragile. There is a giant development, Ciputra beach resort that will be massively competing with your project if you choose a design too similar to them. Proprietary Method to Bukit Vista
Data Vista - Bukit Vista’s Data Warehouse - 1st party data
Open