Skip to content
Not just your Fam
Share
Explore

Positioning

The goal of this section is to help you define your ideal audience, message, and potential competition, all of which will be critical in creating the rest of your marketing strategy
Progress:
Completed
Incomplete
(
33.3
% of tasks in this section completed).
1
Pick Your Market
2
Define Your Messaging and Audience
3
Evaluate your competition
No results from filter


Step 1: Pick Your Market


image.png

Uncheck to view all answers once everyone finishes adding ideas.
Add Sentence Starter
My ideal customer needs this product because...
Positioning Brainstorm
0
Search
Starter
Ideas
Who
Clap
Positioning
1
I hope my customers feel...
excited to log into this guide each day
LT
👏
2
Messaging
2
My ideal customer needs this product because...
building an audience from scratch is challenging
AC
👏
3
Messaging
3
This product solves...
xyz
JA
👏
1
Problem
4
This product competes with...
This free course
JA
👏
Competition
5
One benefit of this product is...
accelerate you audience building
JA
👏
Problem
6
My ideal customer is...
someone new to building in public
LT
👏
9
Audience
7
My ideal customer is...
someone struggling with imposter syndrome
FM
👏
3
Audience
8
I would like to address my customers...
with casual vs formal language
PR
👏
11
Messaging
There are no rows in this table


Step 2: Define Your Messaging and Audience

Key Concepts to keep in mind
Focus on benefits vs features
Draw on emotion to inspire people
Use storytelling
Define your ideal customer.
Who would buy your product?



Your Ideas:
@someone new to building in public
@someone struggling with imposter syndrome
The challenge.
What problem(s) are your customers facing? How does your product benefit the customer?



Your Ideas:
@xyz
@accelerate you audience building
Define key market characteristics.
What else do your customers usually buy? How do they buy it? What makes them switch products?



Your Ideas:
@This free course
List the other products in your market.
Are these products your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?



Your Ideas:
@This free course
What does my customer care about?



Your Ideas
@excited to log into this guide each day
@building an audience from scratch is challenging
@with casual vs formal language
Step 3: Evaluate your competition

Add Competition
Competition
0
Search
Name
What they do well...
What they don't do well...
How my product stands out...
1
2
There are no rows in this table


Congrats! You’re on track to building an audience and selling your product.

Record your progress here and head to the next section →

Next:

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.