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Positioning
The goal of this section is to help you define your ideal audience, message, and potential competition, all of which will be critical in creating the rest of your marketing strategy
Progress: 
( % of tasks in this section completed).
33.3
Pick Your Market
Define Your Messaging and Audience
Evaluate your competition
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Step 1: Pick Your Market
Uncheck to view all answers once everyone finishes adding ideas.
Add Sentence Starter
My ideal customer needs this product because...
Positioning Brainstorm
Starter
Ideas
Who
Clap
Positioning
I hope my customers feel...
excited to log into this guide each day
👏
2
Messaging
My ideal customer needs this product because...
building an audience from scratch is challenging
👏
3
Messaging
This product solves...
xyz
👏
1
Problem
This product competes with...
This free course
👏
Competition
One benefit of this product is...
accelerate you audience building
👏
Problem
My ideal customer is...
someone new to building in public
👏
9
Audience
My ideal customer is...
someone struggling with imposter syndrome
👏
3
Audience
I would like to address my customers...
with casual vs formal language
👏
11
Messaging
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Step 2: Define Your Messaging and Audience
Key Concepts to keep in mind
Define your ideal customer.
Who would buy your product?
The challenge.
What problem(s) are your customers facing? How does your product benefit the customer?
Define key market characteristics.
What else do your customers usually buy? How do they buy it? What makes them switch products?
List the other products in your market.
Are these products your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point?
What does my customer care about?
Step 3: Evaluate your competition
Add Competition
Competition
Name
What they do well...
What they don't do well...
How my product stands out...
There are no rows in this table
Congrats! You’re on track to building an audience and selling your product.
Record your progress here and head to the next section →
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