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Define Your Messaging and Audience
Evaluate your competition
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My ideal customer needs this product because...
Step 2: Define Your Messaging and Audience Key Concepts to keep in mind Focus on benefits vs features Draw on emotion to inspire people Define your ideal customer. Who would buy your product?
@someone new to building in public
@someone struggling with imposter syndrome
What problem(s) are your customers facing? How does your product benefit the customer?
@accelerate you audience building
Define key market characteristics. What else do your customers usually buy? How do they buy it? What makes them switch products? List the other products in your market. Are these products your potential partners? Potential competitors? What is their business model? How have they been successful? How have they failed? What is their biggest pain point? What does my customer care about?
@excited to log into this guide each day
@building an audience from scratch is challenging
@with casual vs formal language
Step 3: Evaluate your competition Congrats! You’re on track to building an audience and selling your product. Record your progress here and head to the next section →
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