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Beyond

Congrats on making it this far. I hope this playbook has helped you make a big splash and get at least your first 100 users. But whether or not you were able to pull off a super successful launch on the first go, this is just the beginning. A launch can help kickstart your growth but you will need to keep it up to find long term traction and growth.
A lot of the things you’ve been doing to lead up to launch may continue to work well to continue to build your brand, following, and community. Double down on the things that are working and for those that aren’t, try some new tactics. Longer term tactics to experiment with include Search Engine Optimization, Search Engine Marketing, Paid Marketing, and Partnership Marketing. A google search on any of these terms will pull up some good resources to get you started.
If you have any questions, please feel free to reach out to me on . If you have a product you are building on Coda, definitely apply to the , which not only would provide some financial support but we’d get to work together to help you execute a fantastic launch.
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