Concise explanation of the idea (ideally include a rough sketch)
How does this initiative tie to broader team or company goals?
What's the underlying problem we've observed? Key examples to demonstrate?
How will this create value for our customers?
User-based job or tasks
What should customer be able to do when this initiative is 'done?'
What job do we think we're solving?
Can we validate or benchmark early in the process?
How are you going to test that we've enabled the user to do X?
What are the related goals we could do but are not going to?
Time & Budget
How long will this take? What resources will this take?
Who are the people in the company that you should look to for guidance or feedback?
How will you engage them in what you're building?
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