The idea successfully solves a pain point for a role / community / market. We’re looking for ideas that have a clear target audience and a complete solution to the problems they often face.
The Maker is the right person to deliver this solution, demonstrated through experience, expertise, passion for the market / solution, etc.
Both product and Maker have the roadmap and ambition to sustain their creation, whether as a side hustle or growing into a multi-million dollar company.