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Plan
Goal: $1k MRR by end of the year
243.9
584 days ago
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Milestones
Name
Goal
Target metric
Estimated hours left
Time left
Start date
End date
1
Build MVP
Build the smallest thing that tests riskiest assumptions - 1) that indie hackers are a viable market for a direct sales tool and 2) that the economics of the APIs vs what I can charge work out
6.2
820 days ago
4/18/2022
5/9/2022
2
Validate and iterate
Use the MVP to validate or invalidate assumptions & iterate accordingly with real potential customers
41.7
764 days ago
5/2/2022
7/4/2022
3
Launch
Big launch, get lots of inbound leads
28
757 days ago
6/13/2022
7/11/2022
4
Grow
Use inbound leads from launch and the tool itself to get first customers
168
584 days ago
7/11/2022
12/31/2022
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View of Milestones
Build MVP
Validate and iterate
Launch
Grow
Jul 2024
Sun7
Mon8
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Aug 2024
Thu1
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Sep 2024
Sun1
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Week
TodayFit
Tasks
Milestones
Done?
Name
Estimated hours
Progress
Est hours left
Build MVP
8
Pick market & concept
2
0
Pick a name and buy domain
1
0
Evaluate APIs needed
6
0.6
Get access to all required APIs
3
0.6
Prototype core functionality
10
4
Prototype landing page in a few tools; pick tool
2
0
Finish landing page
4
0
Launch landing page on Twitter
1
1
29
Sum
Validate and iterate
11
Understand ClearBit economics
0
Reach out to leads from landing page
1
1
Conduct 25 customer interviews
15
15
Bring in Bing data
3
0.6
Bring in Twitter data
1
0.3
Bring in Clearbit data
14
9.8
Build prospect search
8
4.8
Build “Fill in” functionality to get more info on potential prospects
4
2.4
Build MVP CRM features
8
4.8
Give beta access to 25 potential customers
2
2
Secure 3 testimonials of success stories
1
1
57
Sum
Launch
6
Build in public (avg 1 tweet per day)
20
18
Determine & implement pricing model
0
Build landing page
0
Prime 50 people to help amplify Product Hunt launch
3
3
Create PH post
3
3
Determine, plan, and execute other launch channels
4
4
30
Sum
Grow
5
Find & reach out to 500 prospects
50
50
100 pitches
70
70
Iterate on product based on feedback
20
20
Grow in public (5 blog posts / threads, 7 tweets per week)
20
20
Support customers
8
8
168
Sum
284
Sum
Test
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