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Strategic Growth: Gemini in Education

🎓 Bringing Campus to Life with Google Wallet + Gemini

Imagine this: Every Georgetown student carries a digital pass in Google Wallet. But it’s not just an ID — it’s their always-on, AI-powered campus companion.

Tap the pass → launch a conversation with HOYA, a smart assistant built on Gemini. HOYA knows their schedule, where their next class is, what events are nearby, and when the dining hall is serving mac & cheese.

No app. No friction. Just Google Wallet + Gemini, woven into everyday student life, essentially Gemini, but for Georgetown University.

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🔍 How It Works:

HOYA: AI Assistant: Tap the pass for voice/text interactions with HOYA, powered by Gemini, trained on campus FAQs, schedules, menus, events, and resources.

Personalized Engagement:

Geo-fenced alerts (e.g., "Free bagels at the student union!").

Direct links to book advising, join clubs, RSVP for events, access resources, or chat with HOYA.

Customized passes with student details and schedule syncing.

💬 Brand Persona > School Bureaucracy

Instead of interacting with the school’s formal voice, students engage through HOYA — a helpful, familiar persona that builds emotional connection and trust.

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🌐 Dynamic Campus Engagement:

The digital pass is interactive, offering personalized experiences:

Location-Based Alerts: Receive timely notifications like "Free bagels at the student union until 10 AM!" or "Check out the companies at the nearby career fair."

Quick Action Links: Easily access advising, clubs, events, mental health resources, and the HOYA assistant with direct links on the pass.

Personalized Content: Passes are customized with each student's name, major, dorm, and class schedule for relevant updates.

Gemini Integration: Value-add offers Wallet pass format to supercharge Gemini usage, enhancing user engagement and providing seamless access to AI-powered features.

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💡 Why It Matters:

Students often miss key info due to ignored emails or clunky apps/websites. This puts engagement directly into their digital wallets.

Benefits:

For Students: Always-on support, personalized experience, easy access to resources.

For Georgetown: Higher program engagement, data-driven insights, streamlined communication, stronger brand connection.

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Badge Education Case Study⁠

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