Doing 🅱️etter 🗞️
Welcome to the first newsletter focused on for-profit companies missioned with improving society for the better.
What’s in each newsletter? (click the arrow to expand)
If you're curious about this space, or looking to work in it, keep reading...
⚖️ Nonprofit or For-Profit?
In the simplest terms, you’d want to structure your legal entity based on where you expect your revenue to come from (yes, non-profits still need income to cover operating expenses).
If a majority of the revenue you generate will come from grants or donations, then structuring your company as a non-profit is the best route for tax and legal protection.
On the other hand, if you plan to generate revenue by engaging in economic activity, then you’ll want to structure it as a for-profit entity, as a
C-Corp, S-Corp, or LLC
More on corporate motives...
While the above for-profit legal designations tie their firms to serving their stakeholders (read: investors, management, founders, customers) they don’t always ensure the firm considers their externalities, or impact on the broader society.
This is where B Corps & Benefit Corporations come into play- they attempt to impart social & environmental welfare considerations into firms’ decision-making processes
📊 Analysis Paralysis: B Corp or Benefit Corporation?
Compared to the average for-profit firm, both the B Corp certification & the Benefit Corporation legal structure introduce higher standards of accountability, transparency, and purpose for firms to follow...
"The B Corp Certification is a third-party certification administered by the non-profit B Lab, based in part on a company's verified performance on the B Impact Assessment. The benefit corporation is a legal structure for a business, like an LLC or a corporation. Benefit corporations are legally empowered to pursue positive stakeholder impact alongside profit."
Both B Corps & Benefit Corporations are ensured to benefit society through enterprise at a minimum threshold -
I wouldn't stress picking
between the two.
Further in-depth reading on those differences
Companies can be both a legal Benefit Corporation & a certified B Corp (
snippet from a
by Yale x Patagonia
by an athletic investment banker in 1998 (now acting
Certified B Corp since 2018 🅱️
Women's athleisure - competes with Lulu on the leggings/yoga front
include women empowerment & environmental sustainability
Currently hiring in corporate roles + store roles, see all jobs
👩💼 Other Companies Hiring This Week
Women's Self-Care Products
- Environmentally Friendly Home Goods & Cleaning
- Female-led Impact Investing
🕶️ Misc/Interesting Links
Example of how B Corps are graded below ⬇️
Let’s Get in Touch
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Work at a B Corp, Benefit Corporation, L3C, SPC, or other socially/environmentally impactful business?
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