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Using G2: Company Intent Data

G2 BUYER INTENT
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Buyer intent data
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provides critical insights to support every department’s initiatives. The goal is to implement intent data marketing tactics into every revenue-focused teams’ strategy to make the sales cycle more efficient and drive revenue growth.

UNDERSTANDING SIGNALS
Top of Funnel (Awareness) -- Category views & Sponsored Content impressions
Send a relevant Thought Leadership piece, as outreach should be more educational
Use Review Snapshot and G2 badges to draw them in
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Do educational outreach
Middle of Funnel (Consideration) -- Profile & Pricing Views
Focus on product differentiation in outreach
Use crowd quotes and review snapshot widget
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Do personal outreach based on the number and types of pages visited
Bottom of Funnel (Decision) -- Alternative/Competitor & Comparison Pages
Relate your outreach to the person/company & bring a value add to how your product can help them
Use Reference Pages and testimonial widget widget
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Do hyper-personalised outreach

G2: BEST PRACTICE EXAMPLES:
Email templates for intent outreach -
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