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Sep 29th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
Copy of September 29th Overview
Person
1 thing I achieved last week
Stuff I am excited/worried about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
Content for webinar with Rise
UAE country guide (sent for review today)
Seeing wireframes for website, and final delivery of our visual brand
AB testing + data capture for HR Support. Knowledge gap x bandwidth limitation
Same
Finalise India calculator
Finalise webinar material
Publish UAE country guide
Work on Spain + UAE calculators w/ Convert Calc
HR Support landing page review
Paid content (Reddit on pause) + LI needs review
Spain webinar - early planning
Google Ads review, exploring potential for HR Support
Integrating Stripe for direct payment as first A/B test
​
2 new pieces of content live last week (two blogs)
Changes in Google Search - another significant change
​
Same
LLM action centre - seeking new backlinks and mentions on third party sites.
Interview with Caroline this week (hopefully). Harry C may also have another potential person to interview as well

Content for this week:

Blog: How To Employ in Spain Compliantly
Glossary: Legal Employer
Glossary: Foreign Entity

Marketing email to produce

2x TL posts
If we have time, will try out feature on WriteSonic that helps to build out product pages.
Google has restricted external rank tracking tools from accessing search result positions beyond the top 10, causing many SEO platforms to only track these top spots. This change leads to higher reported average rankings and fewer impressions in Google Search Console because lower-ranked queries are no longer visible to tracking tools.
Booked venue for NYC and people Ops panelist
Go live with the Clay workflows
​
TIME
Finalise content for NYC and go live with event Interviews for Dublin AE Start search for Dublin venue
​
​
​
​
​
​
​
​
​
There are no rows in this table
⁠
Copy of Sep 29th | Weekly Bets | Launches | Experiments | Goals
⁠
Copy of Sep 29th | Escalations | Blockers | Actions
⁠

🗂️ 📊 Scorecard

Copy of Week of 22/9 - 28/9
Metric
Owner
9/29
15/9
8/9
1/9
25/8
18/8
11/8
3/8
28/7
21/7
14/7
7/7
30/6
Opportunities - Value
239,400
15,400
​
​
​
93,600
72,000
28,800
29,100
146,400
14,400
€57,600
€122K
Opportunities – Volume
12
2
​
​
​
7
6
3
4
9
2
3
8
Deals closed - value
0
0
​
​
​
0
0
40,799
0
12,101
0
€7,700
€13K
Marketing-sourced pipeline
217,800
15,400
​
​
​
79,200
50,400
28,800
14,700
139,200
14,400
€57,600
€107K
Sources movement
​
​
​
​
​
​
direct overtakes organic, bringing higher values with it
​
​
​
​
​
​
Website Sessions
6,581
6,279
7,808
8,142
​
7,614
7,527
9,113
8,987
8,900
8,698
8,736
​
Organic Sessions
Organic sessions: 4950
Total impressions: 943k
CTR: 0.5%
Avg position: 7.6
Organic sessions: 4970
Total impressions: 1.03m
CTR: 0.5%
Avg position: 10.7
Organic sessions: 4960
Total impressions: 1.09m
CTR: 0.5%
Avg position: 13.2
Organic sessions: 5470
Total impressions: 1.13m
CTR: 0.5%
Avg position: 12.7
​
Organic sessions: 5320
Total impressions: 1.09m
CTR: 0.5%
Avg position: 12.2
Organic sessions: 5460
Total impressions: 1.04m
CTR: 0.5%
Avg position: 12.8
Organic sessions: 5630
Total impressions: 1.05m
CTR: 0.5%
Avg position: 12.3
Organic sessions: 5070
Total impressions: 946k
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
​
Content Published
​
​
​
​
​
0
2
1
4
1
1
N/A
​
Founder LinkedIn Engagement
Followers: 5557
Engagement: 54
Impressions: 6112
Profile Views: 811
Likes: 59
Number of posts: 1
Followers: 5541
Engagement: 28
Impressions: 5396
Profile Views: 811
Likes: 24
Number of posts: 2
Followers: 5515
Engagement: 68
Impressions: 5396
Profile Views: 811
Likes: 51
Number of posts: 4
Followers: 5515
Engagement: 58
Impressions: 2975
Profile Views: 899
Likes: 53
Number of posts: 3
​
Followers: 5498
Engagement: 44
Impressions: 3236
Profile Views: 921
Likes: 40
Number of posts: 3
Followers: 5451
Engagement: 38
Impressions: 2046
Profile Views: 931
Likes: 31
Number of posts: 1
Followers: 5448
Engagement: 15
Impressions: 1845
Profile Views: 946
Likes: 15
Number of posts: 1
Followers: 5440
Engagement: 102
Impressions: 6255
Profile Views: 973
Likes: 88
Number of posts: 2
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Number of posts: 3
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
​
Inbound MQLs
49
36
45
80
165
35
39
50
61
42
45
44
58
Ebook Downloads
58
29
58
73
152
34
54
39
59
48
50
46
18
Speak to Us
21
9
10
21
19
15
16
18
24
5
21
7
22
Linkedin Ad Impressions
54,830
47,100
48,400
60,120
40,390
51,450
56,980
61,270
68,190
53,310
40,100
21,750
701
Linkedin Leads
44
18
31
32
30
31
35
31
46
33
37
24
5
Reddit Impressions
341,902
224,411
1,017,012
672,335
644,499
635,927
376,947
458,525
664,243
258,662
305,236
301,956
419,918
Reddit Leads
1
1
3
9
4
7
4
7
7
9
7
7
2
G2 High intent leads
3
4
5
4
4
3
1
1
1
4
4
4
2
There are no rows in this table
⁠


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