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Sep 1st, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
Copy of September 1st Overview
Person
1 thing I achieved last week
Stuff I am excited/worried about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
Finally managed to ship the
payroll.org
⁠
stuff.

Wrote a massive spotlight interview for Dee, and also an article on EORs. Bascially EOR 101 for payroll audiences (US focused).

Our Forbes article is now LIVE. And we have the first draft of the next Forbes piece ready to go (responsible AI usage. Emily wanted to review it before we send).
Trying out new LLM optimisation (and overall marketing/SEO) tool called Writesonic. Think it’s going to be a big help.
⁠
One concern is that we saw a big increase in traffic a few weeks ago, but it has since dropped back again. need to diagnose this, but it is still very likely that this is just a continuation of the downwards trend we are seeing (the demise of search traffic across all industries).
Had a massive blocker with time in the past couple of weeks. Hit a major wall.
​
​
​
​
HR Support collateral ready:
⁠
blog
⁠
⁠
⁠
langing page (v1)
⁠
⁠
⁠
ad copy
⁠
⁠

CS newsletter ready to go:
template ready
list imported
Awaiting direction from Fiasco on rebrand after feedback last week. They seem to be working on a full-on proposal, which is high risk because it’s our last iteration and might cost extra if that’s not aligned with our vision.
POC from convert calculator unresponsive.
​
Launch ad campaign
Publish 2 landing pages
Publish blog post
Prepare Spain country guide
Build India calculator

Reddit A/B testing for HR Support messaging.
​
There are no rows in this table
⁠
Copy of Sep 1st | Weekly Bets | Launches | Experiments | Goals
⁠
Copy of Sep 1 | Escalations | Blockers | Actions
⁠

🗂️ 📊 Scorecard

Copy of Week of 25/8 - 31/8
Metric
Owner
1/9
25/8
18/8
11/8
3/8
28/7
21/7
14/7
7/7
30/6
Opportunities - Value
​
​
93,600
72,000
28,800
29,100
146,400
14,400
€57,600
€122K
Opportunities – Volume
​
​
7
6
3
4
9
2
3
8
Deals closed - value
​
​
0
0
40,799
0
12,101
0
€7,700
€13K
Marketing-sourced pipeline
​
​
79,200
50,400
28,800
14,700
139,200
14,400
€57,600
€107K
Sources movement
​
​
​
direct overtakes organic, bringing higher values with it
​
​
​
​
​
​
Website Sessions
7,808
8,142
7,614
7,527
9,113
8,987
8,900
8,698
8,736
​
Organic Sessions
Organic sessions: 4960
Total impressions: 1.09m
CTR: 0.5%
Avg position: 13.2
Organic sessions: 5470
Total impressions: 1.13m
CTR: 0.5%
Avg position: 12.7
Organic sessions: 5320
Total impressions: 1.09m
CTR: 0.5%
Avg position: 12.2
Organic sessions: 5460
Total impressions: 1.04m
CTR: 0.5%
Avg position: 12.8
Organic sessions: 5630
Total impressions: 1.05m
CTR: 0.5%
Avg position: 12.3
Organic sessions: 5070
Total impressions: 946k
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
​
Content Published
0
0
0
2
1
4
1
1
N/A
​
Founder LinkedIn Engagement
Followers: 5515
Engagement: 68
Impressions: 5396
Profile Views: 811
Likes: 51
Number of posts: 4
Followers: 5515
Engagement: 58
Impressions: 2975
Profile Views: 899
Likes: 53
Number of posts: 3
Followers: 5498
Engagement: 44
Impressions: 3236
Profile Views: 921
Likes: 40
Number of posts: 3
Followers: 5451
Engagement: 38
Impressions: 2046
Profile Views: 931
Likes: 31
Number of posts: 1
Followers: 5448
Engagement: 15
Impressions: 1845
Profile Views: 946
Likes: 15
Number of posts: 1
Followers: 5440
Engagement: 102
Impressions: 6255
Profile Views: 973
Likes: 88
Number of posts: 2
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Number of posts: 3
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
​
Inbound MQLs
80
165
35
39
50
61
42
45
44
58
Speak to Us
21
19
15
16
18
24
5
21
7
22
Ebook Downloads
73
152
34
54
39
59
48
50
46
18
Linkedin Ad Impressions
60,120
40,390
51,450
56,980
61,270
68,190
53,310
40,100
21,750
701
Linkedin Leads
32
30
31
35
31
46
33
37
24
5
Reddit Impressions
672,335
644,499
635,927
376,947
458,525
664,243
258,662
305,236
301,956
419,918
Reddit Leads
9
4
7
4
7
7
9
7
7
2
G2 High intent leads
4
4
3
1
1
1
4
4
4
2
There are no rows in this table
⁠


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