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Oct 13th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
Copy of October 13th Overview
Person
1 thing I achieved last week
Stuff I am excited/worried about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
​
​
​
​
​
​
​
HR Support landing page build (content in progress, ready for review today) + new video ads/linkedin strategy
Wireframes in a great place (feedback due today)
-
-
HR Support ad campaign assets
Reactivate Reddit ads (AI topics)
Spain webinar planning
​
Work on Spain + UAE calculators w/ Convert Calc
NYC event is live
Working with Robert exDeel to help us with a better paid strategy and a better in-funnel strategy. Meeting him tomorrow to chat through that
​
TIME
Promote NYC event. Lock Dublin event date and speakers
​
​
There are no rows in this table
⁠
Copy of Oct 13th| Weekly Bets | Launches | Experiments | Goals
⁠
Copy of Oct 13th | Escalations | Blockers | Actions
⁠

🗂️ 📊 Scorecard

Copy of Week of 6/10 - 12/10
Metric
Owner
13/10
6/10
9/29
15/9
8/9
1/9
25/8
18/8
11/8
3/8
28/7
21/7
14/7
7/7
30/6
Opportunities - Value
7,200
28,800
239,400
15,400
​
​
​
93,600
72,000
28,800
29,100
146,400
14,400
€57,600
€122K
Opportunities – Volume
1
5
12
2
​
​
​
7
6
3
4
9
2
3
8
Deals closed - value
0
17,200
0
0
​
​
​
0
0
40,799
0
12,101
0
€7,700
€13K
Marketing-sourced pipeline
7,200
42,600 (21K for Partners)
217,800
15,400
​
​
​
79,200
50,400
28,800
14,700
139,200
14,400
€57,600
€107K
Sources movement
​
​
​
​
​
​
​
​
direct overtakes organic, bringing higher values with it
​
​
​
​
​
​
Website Sessions
​
5,394
6,581
6,279
7,808
8,142
​
7,614
7,527
9,113
8,987
8,900
8,698
8,736
​
Organic Sessions
​
Organic sessions: 4740
Total impressions: 880k
CTR: 0.5%
Avg position: 7.5
Organic sessions: 4950
Total impressions: 943k
CTR: 0.5%
Avg position: 7.6
Organic sessions: 4970
Total impressions: 1.03m
CTR: 0.5%
Avg position: 10.7
Organic sessions: 4960
Total impressions: 1.09m
CTR: 0.5%
Avg position: 13.2
Organic sessions: 5470
Total impressions: 1.13m
CTR: 0.5%
Avg position: 12.7
​
Organic sessions: 5320
Total impressions: 1.09m
CTR: 0.5%
Avg position: 12.2
Organic sessions: 5460
Total impressions: 1.04m
CTR: 0.5%
Avg position: 12.8
Organic sessions: 5630
Total impressions: 1.05m
CTR: 0.5%
Avg position: 12.3
Organic sessions: 5070
Total impressions: 946k
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
​
Content Published
​
1
2
​
​
​
​
0
2
1
4
1
1
N/A
​
Founder LinkedIn Engagement
​
Followers: 5573
Engagement: 36
Impressions: 3204
Profile Views: 811
Likes: 35
Number of posts: 2
Followers: 5557
Engagement: 54
Impressions: 6112
Profile Views: 811
Likes: 102
Number of posts: 1
Followers: 5541
Engagement: 28
Impressions: 5396
Profile Views: 811
Likes: 24
Number of posts: 2
Followers: 5515
Engagement: 68
Impressions: 5396
Profile Views: 811
Likes: 51
Number of posts: 4
Followers: 5515
Engagement: 58
Impressions: 2975
Profile Views: 899
Likes: 53
Number of posts: 3
​
Followers: 5498
Engagement: 44
Impressions: 3236
Profile Views: 921
Likes: 40
Number of posts: 3
Followers: 5451
Engagement: 38
Impressions: 2046
Profile Views: 931
Likes: 31
Number of posts: 1
Followers: 5448
Engagement: 15
Impressions: 1845
Profile Views: 946
Likes: 15
Number of posts: 1
Followers: 5440
Engagement: 102
Impressions: 6255
Profile Views: 973
Likes: 88
Number of posts: 2
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Number of posts: 3
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
​
Inbound MQLs
23
35
49
36
45
80
165
35
39
50
61
42
45
44
58
Ebook Downloads
24
40
58
29
58
73
152
34
54
39
59
48
50
46
18
Speak to Us
10
14
21
9
10
21
19
15
16
18
24
5
21
7
22
Linkedin Ad Impressions
35,760
45,980
54,830
47,100
48,400
60,120
40,390
51,450
56,980
61,270
68,190
53,310
40,100
21,750
701
Linkedin Leads
18
26
44
18
31
32
30
31
35
31
46
33
37
24
5
Reddit Impressions
0
0
341,902
224,411
1,017,012
672,335
644,499
635,927
376,947
458,525
664,243
258,662
305,236
301,956
419,918
Reddit Leads
0
0
1
1
3
9
4
7
4
7
7
9
7
7
2
G2 High intent leads
0
1
3
4
5
4
4
3
1
1
1
4
4
4
2
There are no rows in this table
⁠


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