Explore

July 7th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes

Scorecard - 10 minutes

Week-over-week movement

Notable trends or surprises

Any red/yellow flags

Blockers/Escalations workshop - 10 minutes

Focus & commitments - 5 minutes

priorities

weekly experiment

Copy of Copy 2 of Overview

Copy of Copy 2 of Overview

Person

Top Win

Top Metric

Blocker

Challenge

Priorities This Week

Weekly experiment

Notes & commitments

Link building efforts started off well. Secured 5-6 high value links through LinkedIn outreach

Daily organic traffic increased from a low of 846 sessions per day on May 26th to around 1030. It has since stabalised after the latest Google Core Update.

Concussion

Google Core Update rolled out last week. Will be 3 weeks until completion.

Get back on track

Content requests

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Payroll.org

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Catch up on link building opps

Get something published

Thought leadership

To discuss: Removing (de-indexing non-functional pages)

Employment costs 2025 webinar

48 new contacts generated (+50% compared to the next best webinar)

Interactive demo via Storylane and G2 review campaign in partnership with CX.

Turn case studies into shareable PDFs (use in sales enablement and ad campaigns).

Get reporting machine ready to adopt.

Concepts for events firmed

Time

volume of calls booked down

Sales meetup with Rhi

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🗂️ 📊 Scorecard

Copy of Week of 30/6 - 6/7

Copy of Week of 30/6 - 6/7

Metric

Owner

30/6

7/7

14/7

21/7

Opportunities - Value

€122K

€57,600

Opportunities – Volume

Deals closed - value

€13K

€7,700

Marketing-sourced pipeline

€107K

€57,600

Sources movement

Website Sessions

7.72k sessions

Organic Sessions

Organic sessions: 5350

Total impressions: 972k

CTR: 0.6%

Avg position: 13

Content Published

N/A

Founder LinkedIn Engagement

Last 30 Days Metrics

Followers: 5414

Engagement: 149

Impressions: 6966

Profile Views: 940

Inbound MQLs

Ebook Downloads

G2 High intent leads

Linkedin Ad Impressions

701

21,750

Linkedin Leads

Reddit Impressions

419,918

301,956

Reddit Leads

AOB

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Copy of Copy 2 of Escalations | Blockers | Actions

Copy of Copy 2 of Escalations | Blockers | Actions

Person

Escalations

Blocker

Actions

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Copy of Copy 2 of Weekly Bets | Launches | Experiments | Goals

Copy of Copy 2 of Weekly Bets | Launches | Experiments | Goals

Person

Fresh bets

Key launches

Experiments & pilots

Goals

Developing new types of events related to AI

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)

Increase engagement via case study PDFs

36 countries in 36 days social media series.

Interactive product demo

Increase engagement across social media, website, and ads.

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