July 21st, 2025

AGENDA (w/ time allocation)
Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
Copy 3 of Copy 2 of Overview
Person
1 thing I achieved last week
Metric I am excited about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
TL campaign restarted - built up a backlog of posts
traffic up 5% and impressions up 3%
Reddit BDR
Reddit website traffic 2nd highest source (32.3%, +1.9% compared to previous week)
HR Support Launch Plan
Reddit threads
Concept for London event finalised
Opportunities created significantly up Pipeline generated on a significant rise since the start of the year
Less time this week due to bootcamp
Shifting focus
Sales processes
Fiasco website kick off session
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🗂️ 📊 Scorecard

Copy of Week of 14/7 - 20/7
Metric
Owner
21/7
14/7
7/7
30/6
Opportunities - Value
146,400
14,400
€57,600
€122K
Opportunities – Volume
9
2
3
8
Deals closed - value
12,101
0
€7,700
€13K
Marketing-sourced pipeline
139,200
14,400
€57,600
€107K
Sources movement
Website Sessions
8,900
8,698
8,736
Organic Sessions
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
Content Published
1
1
N/A
Founder LinkedIn Engagement
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
Inbound MQLs
42
45
44
58
Ebook Downloads
48
50
46
18
G2 High intent leads
4
4
4
2
Linkedin Ad Impressions
53,310
40,100
21,750
701
Linkedin Leads
33
37
24
5
Reddit Impressions
258,662
305,236
301,956
419,918
Reddit Leads
9
7
7
2
AOB
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Copy 3 of Copy 2 of Escalations | Blockers | Actions
Person
Escalations
Blocker
Actions
-
Interactive map: info approval G2 review campaign: CX team email schedule
-
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Copy 3 of Copy 2 of Weekly Bets | Launches | Experiments | Goals
Person
Fresh bets
Key launches
Experiments & pilots
Goals
Developing new types of events related to AI
Map out BoFu content strat for AEO/GEO.
LinkedIn TL content - focus on Dee’s story and general entrepreneurship tips.
AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)
50+ engagement on TL posts
Increase engagement via case study PDFs
36 countries in 36 days social media series.
Engaging with Reddit threads
Launch 1 more Reddit campaign by EOW
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