Explore

July 14th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes

Scorecard - 10 minutes

Week-over-week movement

Notable trends or surprises

Any red/yellow flags

Blockers/Escalations workshop - 10 minutes

Focus & commitments - 5 minutes

priorities

weekly experiment

Copy 2 of Copy 2 of Overview

Copy 2 of Copy 2 of Overview

Person

1 thing I achieved last week

Metric I am excited about

Blocker

Challenge

Priorities This Week

Weekly experiment

Notes & commitments

responsible AI campaign. Good chat with Emily and have calls with Stefania and Emily this week before our call on Thursday.

Growth of AI traffic, especially the number of leads

Approval process for TL content with Dee. Need to find a better async way to get this done.

Informational content is dying quickly. Thats why we are seeing our traffic slowly declining.

Finish responsible AI usage campaign. Align on Thursday. Also bring together a report for whether or not it’s beneficial to switch focus from SEO to AEO/GEO (and what does that look like?)

Demo of peak.ai

Progress on interactive map (

info collected

⁠

, being reviewed by Gosia, found wordpress plugin, semi-configured)

High impressions in Reddit. Proof we should invest more in the channel.

G2 Review Campaign - CX has a busy email schedule until end of July.

Updated US insert (EUR)

Case Study PDFs

Week 2 of social media series

Interactive elements for the website (demo + map)

Get List of Closed/Lost to TunedSocial.

Decide what other campaigns we can run in Reddit.

Time for everything

London event Stiff for Cabot Insights Stuff for Charlie

Let’s talk about the stuff you brought up at the Marketing meeting

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🗂️ 📊 Scorecard

Copy 2 of Week of 30/6 - 6/7

Copy 2 of Week of 30/6 - 6/7

Metric

Owner

21/7

14/7

7/7

30/6

Opportunities - Value

14,400

€57,600

€122K

Opportunities – Volume

Deals closed - value

€7,700

€13K

Marketing-sourced pipeline

14,400

€57,600

€107K

Sources movement

Website Sessions

8,698

8,736

Organic Sessions

Organic sessions: 5390

Total impressions: 1.01m

CTR: 0.5%

Avg position: 13.7

Organic sessions: 5830

Total impressions: 1.08m

CTR: 0.5%

Avg position: 13.1

Content Published

N/A

Founder LinkedIn Engagement

Followers: 5419

Engagement: 10

Impressions: 350

Profile Views: 917

Likes: 0

Followers: 5414

Engagement: 44

Impressions: 2091

Profile Views: 940

Likes: 39

Inbound MQLs

Ebook Downloads

G2 High intent leads

Linkedin Ad Impressions

40,100

21,750

701

Linkedin Leads

Reddit Impressions

305,236

301,956

419,918

Reddit Leads

AOB

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Copy 2 of Copy 2 of Escalations | Blockers | Actions

Copy 2 of Copy 2 of Escalations | Blockers | Actions

Person

Escalations

Blocker

Actions

Interactive map: info approval G2 review campaign: CX team email schedule

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Copy 2 of Copy 2 of Weekly Bets | Launches | Experiments | Goals

Copy 2 of Copy 2 of Weekly Bets | Launches | Experiments | Goals

Person

Fresh bets

Key launches

Experiments & pilots

Goals

Developing new types of events related to AI

Map out BoFu content strat for AEO/GEO.

LinkedIn TL content - focus on Dee’s story and general entrepreneurship tips.

AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization)

50+ engagement on TL posts

Increase engagement via case study PDFs

36 countries in 36 days social media series.

Add interactive elements on the website to increase engagement time.

Launch 1 more Reddit campaign by EOW

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