In-person events could have two purposes and we will need to assess both and probably cover both
Type of formats
Boundless Breakfast Club (BBC) - 40 attendees, partner with someone else for promotion and cost Dinners - private with Dee 6-8 people Private, Invite-Only Events (ABM-Focused)
🔹 Best for:
Targeting high-value accounts (ABM playbook). Strengthening relationships with key decision-makers. Positioning Boundless as a trusted advisor. Creating exclusivity and perceived value. 🔹 Event Formats:
Executive dinners, VIP networking events, C-level roundtables. Small, curated workshops with industry leaders ??? Private product previews or strategic roadmap sessions. 🔹 Pros:
✅ High engagement & deeper conversations.
✅ Stronger pipeline acceleration for high-value deals.
✅ Easier follow-up and sales opportunities.
🔹 Cons:
❌ Lower overall reach (fewer attendees).
❌ More resource-intensive per attendee.
Open, Public In-Person Events (Demand Generation)
🔹 Best for:
Engaging a wider audience with thought leadership. Generating new leads that aren’t yet in the pipeline. 🔹 Event Formats:
Breakfast events or networking receptions. Industry panels, speaker sessions, or meetups. Hands-on workshops or product showcases??? 🔹 Pros:
✅ Broader audience, more visibility.
✅ Potential for net-new lead generation.
✅ Can be cost-effective if executed well.
🔹 Cons:
❌ Harder to control the quality of attendees.
❌ Can attract a mix of relevant and irrelevant prospects.
❌ Follow-up can be less personalised and lower in conversion.
