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Aug 4th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
Copy of August 4th Overview
Person
1 thing I achieved last week
Stuff I am excited/worried about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
2 x high DR backlinks, new blog immediately ranked in in the TOP SPOT in search results (both AI overview and top organic link). Traffic up and avg position down.
Traffic rebounded. Blog ranked well very quickly. Backlinks (both outreach and organic) are increasing quickly.
Google’s new AI mode...
AI traffic reporting
TL content with Dee - also going to do the video content questions (will share those at some point today/tomorrow)
Experimenting with ChatGPT agents
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Social media series on ebook scheduled. Wrapping up 1st week of September. + Progress on HR Support Launch plan.
+7K monthly website visitors from Reddit. However, despite increased traffic, visitors from ad campaigns show high bounce rates (76% from LI and 81.6% from Reddit).
​
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Blog post on HR Support Launch + ad campaigns for Reddit + LI to test messaging.
Launch keyword ad campaign in Reddit to test HR Support messaging.
Friendly reminder: Fill out your monthly data reporting.
Goals for August
30 people signed for London breakfast
Plan in place for email improvement project
HR support validation plan complete and running effectively
Great stuff happneing in automation land with Clay
sales stuff I am dealing with
time Pipeline
Finding venue for London and finalising speakers
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There are no rows in this table
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Copy of | Escalations | Blockers | Actions
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Copy of | Weekly Bets | Launches | Experiments | Goals
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🗂️ 📊 Scorecard

Copy of Week of 28/7 - 3/8
Metric
Owner
3/8
28/7
21/7
14/7
7/7
30/6
Opportunities - Value
28,800
29,100
146,400
14,400
€57,600
€122K
Opportunities – Volume
3
4
9
2
3
8
Deals closed - value
7,200
0
12,101
0
€7,700
€13K
Marketing-sourced pipeline
28,800
14,700
139,200
14,400
€57,600
€107K
Sources movement
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​
​
​
​
​
Website Sessions
9,113
8,987
8,900
8,698
8,736
​
Organic Sessions
Organic sessions: 5630
Total impressions: 1.05m
CTR: 0.5%
Avg position: 12.3
Organic sessions: 5070
Total impressions: 946k
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
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Content Published
1
4
1
1
N/A
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Founder LinkedIn Engagement
Followers: 5448
Engagement: 15
Impressions: 1845
Profile Views: 946
Likes: 15
Number of posts: 1
Followers: 5440
Engagement: 102
Impressions: 6255
Profile Views: 973
Likes: 88
Number of posts: 2
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Number of posts: 3
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
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Inbound MQLs
50
61
42
45
44
58
Speak to Us
18
24
5
21
7
22
Ebook Downloads
39
59
48
50
46
18
Linkedin Ad Impressions
61,270
68,190
53,310
40,100
21,750
701
Linkedin Leads
31
46
33
37
24
5
Reddit Impressions
458,525
664,243
258,662
305,236
301,956
419,918
Reddit Leads
7
7
9
7
7
2
G2 High intent leads
1
1
4
4
4
2
There are no rows in this table
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