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Aug 18th, 2025

AGENDA (w/ time allocation)

Overview with focus on wins and positives - 5 minutes
Scorecard - 10 minutes
Week-over-week movement
Notable trends or surprises
Any red/yellow flags
Blockers/Escalations workshop - 10 minutes
Focus & commitments - 5 minutes
priorities
weekly experiment
August 18th Overview
Person
1 thing I achieved last week
Stuff I am excited/worried about
Blocker
Challenge
Priorities This Week
Weekly experiment
Notes & commitments
3x TL posts on Dee’s account (but not the greatest number of engagements). Impressions trending up, avg keyword improivng, overall organic traffic remains stable.
Got some good link exchange relationships up and running . 3 established, more to explore this week.
​
​
Getting AI campaign finalised
AI webinar tonight (how to monitor and rank on LLMS - Surfer)
​
G2 reviews campaign launching tomorrow
Reddit case studies ad campaign live
Website timeline
​
​
Publishing India country guide
Building CX newsletter template in Hubspot
Clearing email/slack for OOO
Monitoring performance of case study ad campaigns
Grammarly 50% off for a year (72€ vs 180€)
London event live - 24 sign ups so far
Responsible usage is shaping up really nicely
-
time
first draft of presentation for 6 pillars AE interviews
​
​
There are no rows in this table
⁠
| Weekly Bets | Launches | Experiments | Goals
⁠

🗂️ 📊 Scorecard

Week of 10/8 - 17/8
Metric
Owner
18/8
11/8
3/8
28/7
21/7
14/7
7/7
30/6
Opportunities - Value
93,600
72,000
28,800
29,100
146,400
14,400
€57,600
€122K
Opportunities – Volume
7
6
3
4
9
2
3
8
Deals closed - value
0
0
40,799
0
12,101
0
€7,700
€13K
Marketing-sourced pipeline
79,200
50,400
28,800
14,700
139,200
14,400
€57,600
€107K
Sources movement
​
direct overtakes organic, bringing higher values with it
​
​
​
​
​
​
Website Sessions
7,614
7,527
9,113
8,987
8,900
8,698
8,736
​
Organic Sessions
Organic sessions: 5320
Total impressions: 1.09m
CTR: 0.5%
Avg position: 12.2
Organic sessions: 5460
Total impressions: 1.04m
CTR: 0.5%
Avg position: 12.8
Organic sessions: 5630
Total impressions: 1.05m
CTR: 0.5%
Avg position: 12.3
Organic sessions: 5070
Total impressions: 946k
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5670
Total impressions: 1.04m
CTR: 0.5%
Avg position: 13.6
Organic sessions: 5390
Total impressions: 1.01m
CTR: 0.5%
Avg position: 13.7
Organic sessions: 5830
Total impressions: 1.08m
CTR: 0.5%
Avg position: 13.1
​
Content Published
0
2
1
4
1
1
N/A
​
Founder LinkedIn Engagement
Followers: 5498
Engagement: 44
Impressions: 3236
Profile Views: 921
Likes: 40
Number of posts: 3
Followers: 5451
Engagement: 38
Impressions: 2046
Profile Views: 931
Likes: 31
Number of posts: 1
Followers: 5448
Engagement: 15
Impressions: 1845
Profile Views: 946
Likes: 15
Number of posts: 1
Followers: 5440
Engagement: 102
Impressions: 6255
Profile Views: 973
Likes: 88
Number of posts: 2
Followers: 5429
Engagement: 88
Impressions: 3264
Profile Views: 920
Likes: 78
Number of posts: 3
Followers: 5419
Engagement: 10
Impressions: 350
Profile Views: 917
Likes: 0
Followers: 5414
Engagement: 44
Impressions: 2091
Profile Views: 940
Likes: 39
​
Inbound MQLs
35
39
50
61
42
45
44
58
Speak to Us
15
16
18
24
5
21
7
22
Ebook Downloads
34
54
39
59
48
50
46
18
Linkedin Ad Impressions
51,450
56,980
61,270
68,190
53,310
40,100
21,750
701
Linkedin Leads
31
35
31
46
33
37
24
5
Reddit Impressions
635,927
376,947
458,525
664,243
258,662
305,236
301,956
419,918
Reddit Leads
7
4
7
7
9
7
7
2
G2 High intent leads
3
1
1
1
4
4
4
2
There are no rows in this table
⁠
| Escalations | Blockers | Actions
⁠


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