1. Intro: Tell a story (1 min)
Anchor the alignment between your values and the purpose of the business through an emotional story.
Introduce a scenario/storyline Introduce a problem or antagonist Link the business's mission to the problem it addresses and align it with a personal mission. Connect the purpose of the business to a personal one. 2. Flex: Establish Credibility (30 Sec)
Create credibility through achievements to establish value.
Clearly describe what the idea, product, or service is in a way that is easy to understand. Expand by addressing related questions such as the problems it solves, its uniqueness, and its target audience. Prompt example: "Describe in detail what you are proposing, focusing on its uniqueness, the problems it addresses, and who it is for." 3. Proof: Present Case Studies (2 min)
Back up your credibility with quantified proof through case studies.
Explain how the idea, product, or service works. Include the operational details, expected outcomes, and the process involved. Consider related questions about implementation, timelines, resources, and methods. Prompt example: "Explain the functioning of your proposal, including how it will be implemented, the resources required, and the timeline for realization." 4. Fit: Why I love your business (1 min)
Establish that you understand the business and how you can help create value, momentum, or more traction, essentially, why you belong there.
Provide evidence to support the claims made about the idea, product, or service. This could include data, market research, testimonials, or expert opinions. Address potential doubts or questions that the audience might have regarding the validity of your claims. Prompt example: "Offer concrete evidence and data to back up your claims, addressing potential doubts and reinforcing the credibility of your proposal." 5. Recap: Why you should hire me (30 sec)
Create a statement & bullet points that would make a company feel silly that they didn't hire you.
Demonstrate capability and readiness to bring the idea, product, or service to market or implementation. Highlight relevant experience, resources, or partnerships. Prompt example: "Concisely affirm your ability to execute the plan, highlighting your qualifications, resources, or partnerships that will ensure success."