Explore

E.A. Cover Letter

1. Intro: Tell a story (1 min)

Anchor the alignment between your values and the purpose of the business through an emotional story.

Cover:

Hey Rosebud team, my name is Joe and here’s why you should hire me.

Introduce a scenario/storyline

Meet Korvus

He was my best friend

A serial entrepreneur like myself, and an all out fantastic human being

Introduce a problem or antagonist

In 2021, Korvus took his own life.

Shortly after, due to the devastating loss and some other significant life blows, I went to a very, very dark place.

This problem is only getting worse and effecting younger and younger people.

How did I overcome it?

Supportive protocols and practices delivered through great technology

Link the business's mission to the problem it addresses and align it with a personal mission. Connect the purpose of the business to a personal one.

I’m incredibly excited and moved by what you are doing at Rosebud

The most important products today are helping us connect to ourselves and our communities to overcome growing isolation and despair

Working with a team to help people actualize would be a dream job.

2. Flex: Establish Credibility (30 Sec)

Create credibility through achievements to establish value.

Accomplishments

I’m an overachieving tactical operator

Here’s what my life looks like

Every day is mapped to the minute. Why? Because I’m obsessed with maximizing time to achieve greatness.

Am I a little crazy... probably. Am I effective? Absolutely.

If your company does not have a culture built around the joyful pursuit of greatness through grit and hyperfocus, stop this video and reject this application.

Why me??

Beyond an absolutely savage work ethic, I’ve done shit!

A Social movement that generated millions for community leaders.

A multimillion-dollar business empire in an emerging market.

Zero-to-one product concepts and GTM strategies

Led companies through wartime situations and existential threats

Built cultural roadmaps to get teams obsessed with winning, that’s me.

Capabilities

Can support start-ups because I've been doing it for years.

I've helped executives build organizations with few resources on tight deadlines and high stakes.

I've managed large, complex stakeholder ecosystems,

Significant operational budgets

and helped drive initiatives leading to growth in valuation and momentum

zero-to-one product development cycles

3. Proof: Present Case Studies (2 min)

Back up your credibility with quantified proof through case studies.

4. Fit: Why I love your business (1 min)

Establish that you understand the business and how you can help create value, momentum, or more traction, essentially, why you belong there.

5. Recap: Why you should hire me (30 sec)

Create a statement & bullet points that would make a company feel silly that they didn't hire you.

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