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Advance Digital Marketing (60 Hours)

Class 1 - Introduction - 4 Aug

Introduction - Digital Marketing |
Marketing Funnel & Buyer Psychology
Competitor Research & Build Buyer Personas (B2C & B2B)
Digital Marketing Tools Overview
Scope and Career Opportunities

Class 2 - Graphic Design Principles - xx Aug

Graphic Design Introduction |
Importance of Graphic Design
Types | Trends in Graphic Design
Portfolio Websites
Graphic Design Psychology Terms.pdf
184 KB
Visit:

Class 3 - Color Theory - xx Aug

Color Theory - Terms and Definitions
Color Wheel - Primary, secondary, tertiary colors
Color space - RGB & CMYK
Meaning of color
Color "Red"
Color Harmonies - Use color wheel to pick a color palette (60/30/10 Rule)
Color Websites:
For
and For using Color Harmony
- Color Palette Generator + Trending Palettes
at Color Hunt

Class 4 - Typography - xx Aug

Importance of Typography
Choosing a font - using personality
Types of font style
Serif and San-serif + Characteristics
18 Rules of Typography
Typography Rules.jpg


Class 5 - Canva Practical - xx Aug

Canva Interface + all features |
Canva Apps - captions, text wrap, AI avatars, qr code etc.
Design Process
Design using AI:
Midjourney [paid]
ChatGPT
Ideogram
Leonardo.ai
Design using Inspiration:
Branding + Tips for quick branding
Video editing using canva
Adding audio + Captions

Class 6 - Video Editing - 13 Aug

About
Social media video sizes
Edit videos in Filmora — use effects, transitions and templates
AI powered Captions + B-Rolls + Transitions — and
Remove background audio noise —
Using in phone
VN Editor templates and QR code

Class 7 - Personal Branding - 16 Aug

What is Personal Branding?
Auditing the Social media profiles: LinkedIn | Instagram | X
Step 1 - Identify your niche ⇢ Prompt for “Personal Branding”
Step 2 - Optimize your social profile
Step 3 - Select your Content Pillars and Colors
Step 4 - Create your Canva template for posting
Create Social Media Calendar with ChatGPT
Auto post on Social Media:
Publer
Meta Post Planner
1. Create your professional LinkedIn Profile (with banner)
2. Write a professional About Me section.
3. Create a 30-Days Content Calendar for yourself.

Class 8 - Blogging and Landing Page Design - 18 Aug

What is a Blog?
Blog vs. Article
How to start blogging?
FREE:
FREE:
FREE:
PAID: WORDPRESS
Landing page vs. Website
How to design a landing page with AI
Principles to follow in a Landing Page
1. Create your professional Profile on Medium.
2. Write a Blog on Medium and share the link with us.
3. Create a Landing Page with AI (Bolt or Lovable) about AI Course of 30 Hours.

Class 9 - Social Media Overview - 20 Aug

Different Social Media platforms

Class 10 - WordPress Basics - 23 Aug

Class 11 - WordPress Installation & Theme Basics - 25 Aug


Class 12 - How to use a Theme - 27 Aug

Sidebar of WordPress
How to select WHICH THEME TO USE

Class 13 - Pages and Posts - 1 Sep

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Class 14 - Elementor Introduction - 8 Sep

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Class 15 - Elementor - 10 Sep

Elementor
Templates

Class 16 - CANCELLED -- Nidhi outstation

Class 16 - Elementor Overview - 15 Sep

What it is
How to install
Top Bar + Sidebar + Navigation bar of Elementor

Class 17 - Elementor Widgets and Its Basics - 17 Sep


Class 18 - What is a Container and Types of Container - 20 Sep

Class 19 - How to import a Template and How to edit one + Special Widgets Settings - 22 Sep

Class 20 - Website Speed Optimization - 24 Sep

Class 21 - CANCELLED - NITTTR Program

Class 21 - Review of Landing Pages created by Nidhi & Leena - Intro to SEO - 29

Class 22 - SEO - 1st Oct

Class 23 - SEO - 4th Oct - NOT HAPPENED - Team Meet

Class 23 - SEO - 6th Oct - NOT HAPPENED - OSGU

Class 23 - SEO - 8th Oct - NOT HAPPENED - OSGU

Class 23 - SEO - 11th

Class 23 - SEO Practical - Rankmath - 14th

Class 24 - SEO Practical - Rankmath + Search Console Linking - 15th

Class 25 - Technical SEO + Meta Ads Intro - 18th Oct

Class 26 - Meta Ads + LinkedIn Ads - 22nd Oct

Class 27 - Google Ads - 25th

Class 28 - Revision Class + Google Ads - 5th

Class 29 - Google Ads - YOUTUBE - 17 Nov

Class 30 - Google Ads - YOUTUBE - 24 Nov

Class 31 - Google Ads - YouTube - 26 Nov
Class 32 - 3 Dec - Google Ads YouTube + Apify Leads
33 - 9 Dec - Email Marketing Intro
34 - 16 Dec - Mailchimp
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