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SEO

SEO Basics

(SEO = Search Engine Optimization)

Q1. What SEO?

Optimizing websites to rank higher in search results OR SERP.

SERP = Search Engine Results Page. 🤳

Search Engine = Google, Microsoft Bing, Yahoo.

Q2. Why SEO?

To increase visibility, organic traffic, and credibility online. 🔍

Q3. Where SEO?

Applied on Websites, Blogs, E-commerce sites, and online content platforms.

E-commerce sites = Amazon, Walmart, eBay.

Online Content Platforms = YouTube, TikTok, Instagram. 📷

Q4. When SEO?

Continuously (a never-ending process) ⌛

Q5. How SEO?

Through On-page, Off-page, and Technical SEO ⚒️

Local SEO + Voice Search SEO

⁠

3 Types of SEO

Search engines use algorithms (set of rules) to rank websites.

SEO = understanding all those RULES and optimizing a website accordingly.

Topic

On-Page SEO

Meaning

Optimizing Individual web pages (or articles)

Elements

Title, Meta description, Headings, Keywords, Content quality, Interlinking

There are no rows in this table

⁠

Title: The clickable headlines that appear in search results. Should be descriptive and include primary keywords.

Example: "Top Digital Marketing Strategies for 2024 | Moris Media"

Meta Descriptions: Short information that appears in search results.

Headings (H1, H2, H3): Structure the content; H1 is the main title, H2 and H3 are subheadings.

Keyword Usage: Use relevant keywords naturally throughout the content.

Example: Keywords like "Digital marketing," "SEO strategies," and "Social media marketing."

Internal Linking: Links within your site that connect related content.

Improves navigation and helps distribute page authority.

Content Quality: Should be relevant, informative, and engaging.

Google favours longer, well-researched content with real value.

Topic

Off-Page SEO

Meaning

Actions taken outside your website (to impact rankings)

Elements

Backlinks, Social media marketing, Guest blogging

There are no rows in this table

⁠

Backlinks: Links from other websites to your site; considered "votes of confidence."

Example: Getting a backlink from a reputable site like Forbes.

More quality backlinks = higher authority = higher rankings.

Social Media Marketing: Promoting your content on social platforms.

Drives traffic and potential backlinks.

Guest Blogging: Writing articles for other websites with a link back to your site

Topic

Technical SEO

Meaning

Optimizing the Technical parts of a website

Elements

Website speed, Mobile friendliness, Check broken links, Check URL structure

There are no rows in this table

⁠

Site Speed: Faster sites rank better.

53% of users abandon a site if it takes more than 3 seconds to load.

Mobile-Friendliness: Ensuring the site is responsive on mobile devices.

Google uses mobile-first indexing; mobile-friendly sites rank higher.

Check Broken Links: Links / Pages that are dead and show Error 404 page.

A website with many broken links can not rank well.

Google thinks that the website is DEAD (and no one manages it now).

Check URL structure: Clean, readable URLs that include keywords.

Example: "

https://morismedia.com/digital-marketing-tips⁠

" is GOOD.

But "

https://morismedia.com/posts/post1234-marketing⁠

" is BAD.

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