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summary of Coda
Turning data into action with Snowflake and Coda
played: Wed, Apr 10, 2024, 16:00
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Turning data into action with Snowflake and Coda

hello everyone uh my name is shashir
motra I am the CEO and co-founder of
Kota and I m very excited to be here at
Snowflake today along with chrisan
kleinerman the head of product for
snowflake uh to talk about a new
partnership that we just announced with
snowflake we re going to be working
together to unite data and a
collaborative surface and turning data
into action as part of this partnership
snowflake is also making a large
investment in Kota and we ll be working
together to bring a number of products
to Market and I m just really excited to
be here and maybe just start off maybe
you can introduce yourself as well and
tell tell everyone a little bit about
how you re looking at the partnership
okay first of all super excited to have
you here super excited about the
partnership with Kota uh on a personal
level this is the third time you and I
work together uh we were both together
at Microsoft building database and data
management technology we were both
together at YouTube and now different
companies but uh unified goal no very
very compelling goal um very excited
about the the the the high level Insight
which is a lot of companies have a data
team a data platform the data analyst
data scientist and then there s all the
rest of the company that lives in a
different set of tools and may or not
may not be as data driven yes and and we
see like this split on how can you go
make the data available to empower and
improve decisions and improve insights
for the rest of the company and I think
that s the Genesis of our partnership
yeah absolutely
so let s talk a little bit about what
the partnership is we re going to do
many different things together the one
that I m really excited about is
something we re doing in AI but I think
we re going to talk about that later but
the first thing that s available to
everyone today is connecting snowflake
data into Kota and maybe just as a
backgrounder for uh for others uh you
know Koda as most people know is an
all-in-one platform allows people to
connect documents spreadsheets
presentations applications into one
unified surface one surface it s one
single surface and one of the ways
people use it is to connect data into
that surface the Genesis of this idea
came when we built a pack is what we
call our Integrations so you could
connect snowflake data directly into uh
Kodak and we saw amazing things being
done with that and decided we would
partner together to make that experience
much much better okay so that s sort of
like a technology description uh get
data from Snowflake into Kota but what
what type of use cases how can it be
helpful for me so the first one was
internal at Kota we were working on a
new product launch we call Kota we
shipped it last year and big huge launch
many features many teams marketing
product press everything all together
and uh we built a dock as you might
imagine that was the Koda Hub and it
had everything it had you know every
features product requirements it had all
the press releases all the marketing the
beta user so on and somewhere along that
line the one of the product managers
connected the snow Lake pack into this
doc you a number of things happened
first off we had all of a sudden in our
home where we were reviewing everything
that was happening we now have all of
the data so everything s flowing right
through we have the stats we have the
analytics and it all became very
actionable so we would for example for
every feature there s a list of
customers triing it you d have the list
of we d have those list of customers
coming right out of snowflake all of
their feedback was then linked right to
it and you could sort of take everything
and immediately take action on that data
in the same place where you re already
working and and the data is like live
like the document is always up to date
document is always up to date you show
up for your staff meeting and it s you
know here s what s happened yesterday no
need to copy and paste no screenshots
none of that none of that stuff so
that s awesome that was my first one
maybe what about you what was your first
so so I think you and I had a
conversation on is there something here
that other companies can can benefit and
we said okay all we start with could
snow itself leverage it um I think you
share the vision with our it team team
and they said okay we have the perfect
use case and it s a very interesting
tool or very interesting uh uh scenario
where we ingest data from a number of
sources uh how are the logs coming in
from OCTA authentication or how are doc
sign operations for for tools it s for
tools that we ingested and one of the
use cases that we have been using some
of those data sets is to go and do
license management of all the different
SAS uh tools that we
buy how do you know that if you bought a
licenses you re using licenses
uh the the the topic of shelfware exists
in the subscription as a as a service
type of business model where you pay and
you don t know if you re using now with
all these logs and all this information
that we can get you can get visibility
on is this real is it being consumed and
our it team has decided okay we have the
data let s go put it as part of the
procurement process and decide let s
right siiz our purchases we will buy
what we are using what we re consuming M
and interesting enough after they heard
about the opportunity of having a code a
document they said hey this is the
perfect use case and I think you witness
it the story being told by by Our IT
team in one hour they were able to say
here s an experience a front end to that
data that can be used now as part as our
workflow as part of procurement and uh
it was an amazing success story and the
time to value US amazing yeah and now
it s amazing because I think that
process is is a perfect example of
marrying data all Ian it s amazing the
the the set of data you guys put into
that tool is incredible no surprise
snowflake takes data seriously but then
all the workflow around it it s just
really amazing to because obviously it s
a very human process to decide which
tools you re going to keep which tools
you re going to retire so on so it s
great example maybe I ll give one more
um so one more example from came from
one of our customers where they used
Koda and the snowflake pack for a sales
use case and in this case um they were
using Koda for for their account PL so
they create a unique document per
customer and uh you know the account
plans look as you would expect it s you
know lots of um you know writeups of
here s the plan for the account here s
the organization chart here s the notes
from every meeting here s all the past
contracts and all the negotiation and
they took the snowflake pack and in this
particular case they ingested user level
data for what was happening with that
account and one of the most fun examples
I saw was they were ingesting all of the
you know right next to the account plan
and what s who s who what were the
meeting notes so on was here s everybody
who signed up yesterday and they added a
column to it and they said with some
criteria made a button that says invite
this person to a webinar and you could
they go through in the document in the
document and it you know they put a
little button and it was it really clear
this is uh the next step they wanted to
do and from the perspective of the sales
leader they could um take this process
and sort of push their account teams to
All Connect new users to webar
uh from the perspective of the team it
was it was easy to do because it was in
context of where they re working no
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