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Dr. Vy Tran
Launch Stage
12 Month Marketing Plan
Summary
Meeting 1
Meeting 2
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12 Month Marketing Plan
Monthly Services
Crucial
Content Production (Shoots usually happen once a quarter depending on need)
Website Development & Maintenance
SEO
Advertising
Social Media Management
Bonus
Graphic Design
360° Consulting
1. Content Production
We cover both videographers and their tech
Prepare scripts and strategy for the shoot
Edit and uses the content for ads, web, socials
1. Professional Production
Videos
https://youtu.be/6iINLqYnEuI?si=A7Dbymyd6wbC93P1
https://youtu.be/aDlBMkb6mrI?si=nHGlrxeJDulIL9FH
Photos
2. Short Form Content
3. Photos
2. Website Development & Maintenance
Maintenance
Improvement
Any updates requested - adding team members, adding services, adding info etc.
Tracking
Adding landing pages and offers based on campaigns
We cover all plugins and integrations - translation, popup, reviews etc.
1. Landing Pages
2. Widgets
3. SEO
Copywriter covered by us
AI SEO software for checks covered by us
Blogs scheduling and thumbnails
Monitoring & reporting - backlink video updates, search console, monthly reports
1. 5 backlinks every month
.
2. 12 SEO blogs every quarter
Focused on targeted keywords
Written based on what people are actually searching for
3. Service pages optimization
.
4. Advertising
Creation of all campaigns, creative and copy and synchronizing with landing pages
Creation of special offers to promote (e.g. express dental checkup, end of year special, Invisalign day)
In-depth daily tracking and monitoring with GTM, Pixel, Analytics
Reporting of ad spent, events and results
1. Google display and search ads
2. Meta Ads
3. In-depth tracking and monitoring
5. Social Media Management
Creating content for posts
Creating posts and captions
Posting
Enagement
Growth
Instagram
Facebook
Google Listing
YouTube
6. Graphic Design
Creation and suggestion for graphic assets needed
Ideation, design, ordering
Posters, business cards, review cards, referral cards etc.
7. 360° consulting
Sales - calls, booking, upselling etc.
Operations
Reviews gathering
Patient experience
Email marketing
Patient education
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