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12 Month Marketing Plan

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12 Month Marketing Plan

Monthly Services

Crucial

Content Production (Shoots usually happen once a quarter depending on need)

Website Development & Maintenance

SEO

Advertising

Social Media Management

Bonus

Graphic Design

360° Consulting

1. Content Production

We cover both videographers and their tech

Prepare scripts and strategy for the shoot

Edit and uses the content for ads, web, socials

1. Professional Production

Videos

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https://youtu.be/6iINLqYnEuI?si=A7Dbymyd6wbC93P1⁠

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https://youtu.be/aDlBMkb6mrI?si=nHGlrxeJDulIL9FH⁠

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Photos

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2. Short Form Content

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3. Photos

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2. Website Development & Maintenance

Maintenance

Improvement

Any updates requested - adding team members, adding services, adding info etc.

Tracking

Adding landing pages and offers based on campaigns

We cover all plugins and integrations - translation, popup, reviews etc.

1. Landing Pages

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2. Widgets

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3. SEO

Copywriter covered by us

AI SEO software for checks covered by us

Blogs scheduling and thumbnails

Monitoring & reporting - backlink video updates, search console, monthly reports

1. 5 backlinks every month

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2. 12 SEO blogs every quarter

Focused on targeted keywords

Written based on what people are actually searching for

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3. Service pages optimization

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4. Advertising

Creation of all campaigns, creative and copy and synchronizing with landing pages

Creation of special offers to promote (e.g. express dental checkup, end of year special, Invisalign day)

In-depth daily tracking and monitoring with GTM, Pixel, Analytics

Reporting of ad spent, events and results

1. Google display and search ads

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2. Meta Ads

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3. In-depth tracking and monitoring

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5. Social Media Management

Creating content for posts

Creating posts and captions

Posting

Enagement

Growth

Instagram

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Facebook

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Google Listing

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YouTube

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6. Graphic Design

Creation and suggestion for graphic assets needed

Ideation, design, ordering

Posters, business cards, review cards, referral cards etc.

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7. 360° consulting

Sales - calls, booking, upselling etc.

Operations

Reviews gathering

Patient experience

Email marketing

Patient education

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