Mementum X Influencer

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Influencer Creative Brief
Influencer Creative Brief

About Mementum

Mementum connects digital experiences to personal mementos. We enable you to share a meaningful story through a keepsake that reminds anyone how much they matter, wherever life takes them.

Stories matter. They give meaning to our lives and remind us that we belong. Our mission is to serve humanity by connecting 100 million people through their shared memories and stories.

Campaign Objectives

Increase the brand awareness of Mementum by showing our unique value proposition - our jewelry unlocks digital memories in the Mementum mobile app

Increase sales by engaging with your audience and promote our product benefits

Target Audience

18-34 y.o. in the USA who are looking for a meaningful and unique gift for someone special in their life

Creative Direction

Keep it positive, emotional, and meaningful

We are open to hearing your ideas!

We encourage you to experiment, think outside the box, and have fun!

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View past viral videos for inspiration⁠

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Key Messages

Key Message 1: Our jewelry holds digital memories so that you can give an instantly meaningful gift

Show the uniqueness of the Mementum experience - show that scanning our jewelry unlock memories through the Mementum mobile app

Show off memories you connected to the jewelry in the Mementum mobile app

Key Message 2: Help your audience envision their own success at giving a meaningful gift

Show what it looks like to give someone Mementum as a gift

Idea: Capture the genuine reaction of your significant other when they realize that the jewelry holds memories

Deliverables

Create and post an authentic video to your TikTok account

Tags our profile @mementum.io

Hashtags: #mementum #gift #giftideas #ad

Don’t forget to include your affiliate link in the post

First draft of video within 4 days of receiving product

Approval required

[Recommended] Response Videos for Selling

Responding to comments / questions with another TikTok video will increase your conversions.

See

FAQ⁠

for answers to common questions)

No approvals required

Commission Structure and Payouts

20% of all trackable revenue excluding returns, taxes and shipping

25% of total commission is held until after the 30 day return window

Payments will be processed on the 1st and 15th of each month via PayPal

We use UpPromote for revenue tracking

This is a gift and commission-only collaboration

Why Collaborate with Mementum?

Earn a generous 20% commission on trackable revenue

Receive free jewelry (retail value $170) in exchange for a post promotion on your TikTok account

Improve your profile with an intrinsically viral product - creating emotional content is part of the experience

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Resources and Links

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Mementum Website⁠

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Get your personal affiliate link⁠

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Onboarding Checklist⁠

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FAQ⁠

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Discord Channel⁠

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Mementum’s Socials

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TikTok⁠

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Instagram⁠

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Influencer Creative BriefInfluencer Creative Brief