Culture eats strategy for breakfast. - Peter Drucker
The choice to be a founder or employee boils down to attitude, not ownership. - Work Rules
Who we are
We see bringing the flavors of Mexico as a calling, one we must answer daily with more energy than the day before. We look for candidates who share our calling and don't see working for us as merely a paycheck.
We try many things to improve, support one another when we fail, capitalize on our wins and then repeat the process.
Our story starts back in the 90s when my family immigrated to the U.S. from a small town in Mexico, Mexticacan, known for making paletas and ice cream. Something unanticipated when moving to the U.S. was the lack of these traditional Mexican treats in the flavors most familiar to us (e.g. Mamey, Cajeta, Gansito, Rompope). After searching to no avail, we decided to bring the flavors of our hometown to the U.S. ourselves. Hence the first Helados La Azteca location opened its doors in Waco, Texas circa 1998.
Growing up, I loved being an "Azteca" helping around the store and knew my family was on to something. I opened our second location in Haltom City, Texas in 2016. Since, we've expanded our product offerings to include other treats while keeping our goal in mind: to share a Mexico-inspired experience with the U.S. We are currently set to open our 3rd store in September of 2019!