Mid-stage growth accelerants aren’t really growth engines, and aren’t useful early on, but when used effectively, they can significantly (re)accelerate your growth.
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Tactic
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5. Mid-stage growth accelerants
Mid-stage growth accelerants
Channel partnerships
Geographic expansion
Category expansion
6. Fuel
Fuel is the input that your engine runs on. The way to think about fuel tactically is to work backward from your engine—the more (right kind of) fuel you have (e.g. more users), the faster you’ll grow (e.g. more virality).