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Insights from launching OpenAI for Coda
Key launch stats:
#6 in Product Hunt with 313 upvotes 270 Pack installs in the first week Here’s a short story of how we launched the , the launch strategy we used and all the templates and resources we used for this launch. Enjoy!
Key decisions we made before launching
Our “Why”: We believe that adding OpenAI’s powerful models to a flexible surface like Coda will empower thousands of makers to build custom workflows and save time at work. Focus on the obvious use cases and on the problem we’re solving, not the Pack. Reverse engineering: How would a good GIF/Video/Screenshot would look like and what do we need to make it happen? Focus in business-oriented use cases rather than personal uses case (ie: how can OpenAI can save me time at work). Do a big launch on Product Hunt and get hunted by Reid Hoffman who’s very bullish on AI. Launch a competition as part of the launch to continue the growth loop.
Why this launch was successful
Launched on Product Hunt at 12:01 AM PST and ask (a recognized Hunter) to hunt our project. Spencer poster a with 5 examples of how to use the Pack, focusing on the use case and not the Pack. We spent a lot of time (probably 70% of our time) working on the that showcased how the Pack works. We brainstormed 30+ different social media copies, we even asked GPT-3 to give us some ideas and we iterated and asked the team to upvote their favorite copy until we had something we all liked. We asked influencers with large followings like and to share. We posted in 3+ Slack communities. Build personalized solutions to grab influencer’s attention, for example to include this launch in his daily AI newsletter.
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