Profile your Audience

Use this questionnaire to help profile your audience.

Copied from “

The Ultimate Sales Letter⁠

” by Dan Kennedy.

Get to know your audience

Get to know your audience

Question 1

What keeps them awake at night, indigestion boiling up in their esophagus, eyes open?

Question 2

What are they afraid of?

Question 3

What are they angry about? Who are they angry at?

Question 4

What are their top 3 daily frustrations?

Question 5

What trends are occurring and will occur in their business or lives?

Question 6

What do they secretly, ardently desire the most?

Question 7

Is there a built-in bias to the way they make decisions? (example: engineers = exceptionally analytical)

Question 8

Do they have their own language?

Question 9

Who else is selling something similar to them, and how?

Question 10

Who else has tried selling them something similar and how has the effort failed?

What keeps them awake at night, indigestion boiling up in their esophagus, eyes open?

Answer

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➡️ Answered all the questions? Time to create your curriculum.

⁠

Create your Curriculum Now that you've selected an idea, validated the idea through pain points in communities, and profiled your audience, you're ready to plan your course curriculum.⁠

⁠

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