5: Purpose and Principles
Ultimate intention for doing something
Initial discussion for launching projects Whenever additional clarity, direction, alignment, and motivation are needed
Provide the highest-quality landscape and garden materials to delighted retail and wholesale customers
Long-term ideal outcomes
Annual revisiting of enterprise direction Whenever additional clarity, direction, alignment, and motivation are needed
Recognized as the #1 garden and landscaping store in the Tri-County district
What to accomplish in the next 12-24 months
Annually; quarterly reviews and recalibrations
By year-end, 15% sales growth, 20% profitability, wholesale business established and in the black
2: Areas of Focus and Responsibility
Important things to do to "keep the engines running"
Performance reviews, monthly personal check-ins
Executive, administration, PR/marketing, sales, finance, wholesale operations, retail operations
Outcomes that require more than one next action and can be completed in 12 months
Weekly review
Set up wholesale division, get the books current, hire Director of Marketing
Ground 0: Calendar/Actions
Next physical/visible single action or next action on a project
Multiple times daily
Draft plan for wholesale division, email Sandy re: bookkeeper recommendations, etc.