Offer local businesses to offer subsidized transit tickets to customers through the Velocia rewards platform
Goals
Transit Agency Goals
Encourage individuals to use transit for non-commuting purposes
Reduce admin overhead to run such programs
Business Goals
Increase point spend by tapping into the private sector
Use Case
Transit Agency
As a transit agency, we want to be able to distribute transit tickets to third-party partners such as a local music festival, so that customers can conveniently purchase concert tickets and receive complimentary transit tickets.
Third Party
As a third-party event planner, such as a music festival with scheduled multi-day tickets, we want to be able to offer our customers the convenience of receiving transit tickets directly from us, so that we can enhance their overall experience and make it easier for them to navigate the city while attending the music festival. We want this process to be seamless, so it is scalable and doesn’t provide administrative burden to our staff.
End-User
As an attendee, I want to be able to receive transit tickets from the music event promoter, so that I can easily plan my transportation needs while also enjoying the concert without having to purchase transit tickets separately.
Solution
Velocia can offer subsidized transit through
Transit tickets
Points
The transit agency will want to track how many tickets/redemptions and points came through each program so that the appropriate party can be billed.
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