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Overall Objectives
Overall Objectives
Teams
Product
Amardeep Kaur
George Tharian
Design
Anchal Mittal
George Tharian
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Content
Apoorva Verma
Song yiyi
George Tharian
Level 1 Objectives
Big Rocks
Description
Overall Status
Action
1
Retention and engagement
Increase Customer retention and engagement
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2
Onboarding to Conversion
Improve onboarding to conversion journey
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3
Live App Changes and Marketing
Make revisions to the current App and marketing of the live App
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4
Brand Building
All activities that will help build the YiChi Brand
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5
Fundraising
Raise the next round of funds for Topview
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Company Objectives
Big Rocks
Company Objectives
Description
Priority
Action
Teams
Team Objectives
All Tasks
To Do
In Progress
Done
Total Tasks
Done Tasks
Completion Rate
Live App Changes and Marketing
2
Live App Changes and Marketing
This objective has tasks that require immediate attention pertaining to the live App
0
Add Team Objectives
Product
Design
Marketing
Content
App Install Campaigns | Paid
AppsFlyer Integration
User Feedback
App Install Campaigns | Organic
Bugs and Errors
Fix Appsflyer
Set up call with SM
Journey Creation/Testing without first time filters
Integrate Ad Platforms
Apple payment details
Integrate clevertap in iOS product in Appsflyer
YiChi Online Communities
Research Quora and Reddit
Develop Quora and Reddit strategy
Reddit - Choosing the Right Subreddits
Quora - Choosing the suitable Topics, Spaces and Questions
Signing up and making Quora and Reddit accounts
Content for Quora and Reddit
YiChi - App review Websites
ASO Review
Event Review
Wireframes for Home screens | Recommendation
Payments Report Monthly
Set up facebook access for clevertap
Set up ASA Basic
Set up Campaigns in South East Asia
Firebase integration for iOS
Take feedback from paid users on iOS and Android
iOS | Apple login not working in production App
Submit OTP SMS template on AWS for China
Talk to iFlytek to optimise Voice evaluation speed
Organic Conversions for iOS
iOS - mp3 or wav for speech evaluation
Start App install campaigns in SE Asia
revise text copies
Take feedback from paid users on iOS and Android
Organic Conversions for iOS
Start App install campaigns in SE Asia
revise visual copies
Android - Locked lessons implementation
iOS - Locked lessons implementation
Content for Quora and Reddit
Wireframes for Home screens | Recommendation
iOS | Apple login not working in production App
Submit OTP SMS template on AWS for China
iOS - mp3 or wav for speech evaluation
iOS - Add bot alerts for iFlytek errors
Android - Add bot alerts for iFlytek errors
Fix Appsflyer
Set up call with SM
Journey Creation/Testing without first time filters
Integrate Ad Platforms
Apple payment details
Integrate clevertap in iOS product in Appsflyer
YiChi Online Communities
Research Quora and Reddit
Develop Quora and Reddit strategy
Reddit - Choosing the Right Subreddits
Quora - Choosing the suitable Topics, Spaces and Questions
Signing up and making Quora and Reddit accounts
YiChi - App review Websites
ASO Review
Event Review
Payments Report Monthly
Set up facebook access for clevertap
Set up ASA Basic
Set up Campaigns in South East Asia
Firebase integration for iOS
Talk to iFlytek to optimise Voice evaluation speed
revise text copies
35
22
Start Live Classes
Tasks to start live classes led by Yiyi for YiChi users.
0
Add Team Objectives
Content
Marketing
Plan Live Classes
Live Class Execution
Strategy for executing Live Classes
Finalize structure, course content and learning objectives of the courses
1 prepare a PPT
A word document teaching.
A tool
Homework + Handout
Designing the Demo PPT with the design team
Banner Ad for Live classes
Creating Landing page for users
Premium account activation for users who sign-up for classes
Registration for the live classes
Getting feedback from the user
Preparing Marketing collaterals - Emails and journeys
Push Campaign
in-app campaigns
Email to be sent
Create Study group for enrolled batch
Demo Class
Create Live Class Group and Drive link
Start 5 week course
Execution of the 5-week course
Get feedback on the course
Get Video Testimonials from the students
Create a Testimonial framework for students
Push Campaign
in-app campaigns
Email to be sent
A tool
Homework + Handout
Designing the Demo PPT with the design team
Getting feedback from the user
Execution of the 5-week course
Get feedback on the course
Get Video Testimonials from the students
Strategy for executing Live Classes
Finalize structure, course content and learning objectives of the courses
1 prepare a PPT
A word document teaching.
Banner Ad for Live classes
Creating Landing page for users
Premium account activation for users who sign-up for classes
Registration for the live classes
Preparing Marketing collaterals - Emails and journeys
Create Study group for enrolled batch
Demo Class
Create Live Class Group and Drive link
Start 5 week course
Create a Testimonial framework for students
24
14
Retention and engagement
3
New Learning Journey
Refine the existing learning journey to get better at the oral challenge
1
Add Team Objectives
Product
Design
Content
Develop Quiz Section
Design Quiz Section
Create Goals and Subgoals
Redesign Oral Challenge
Develop new Oral Challenge
Develop new home screen
Modify Quiz Questions as per the current design system.
Create arrange type quiz question from sentence
Create option with tone changes for a word’s Pinyin
Write the PRD for new quiz section
Implement the UI/UX for arrange type question
Implement UI/UX quiz match type
Implement UI/UX for quiz type tone
Goals - Business
Goals - Business
Goals - Tourism
Goals - Tourism
Goals - Culture
Goals - Culture
Goals - Culture
Goals - Essentials
Goals - Essentials
Goals - Essentials
Storyboarding for the Existing HSK Lessons
Upload Audio files to the design channel on Teams
Create goals and subgoals for Rakesh to refer for linear journeys
Implement type of questions will be generated for different sublessons.
Create quiz bean for match type test
Update event sheet for new Quiz section
Cheery sound for a correct quiz answer!
Sound for wrong answer!
Cheerful longer sound for quiz completion
Give the new content of HSK pre course and HSK 1 course to Apoorva.
HSK 1 - Goals and Sub goals
HSK 2 - Goals and sub goals
Review script for videos
Goals - Culture
Goals - Culture
Goals - Essentials
Goals - Essentials
Goals - Essentials
Storyboarding for the Existing HSK Lessons
Goals - Culture
Review script for videos
Android - Implement OC changes 2.1
iOS - Implement OC changes 2.1
Clevertap Events
Modify Quiz Questions as per the current design system.
Create arrange type quiz question from sentence
Create option with tone changes for a word’s Pinyin
Write the PRD for new quiz section
Implement the UI/UX for arrange type question
Implement UI/UX quiz match type
Implement UI/UX for quiz type tone
Goals - Business
Goals - Business
Goals - Tourism
Goals - Tourism
Upload Audio files to the design channel on Teams
Create goals and subgoals for Rakesh to refer for linear journeys
Implement type of questions will be generated for different sublessons.
Create quiz bean for match type test
Update event sheet for new Quiz section
Cheery sound for a correct quiz answer!
Sound for wrong answer!
Cheerful longer sound for quiz completion
Give the new content of HSK pre course and HSK 1 course to Apoorva.
HSK 1 - Goals and Sub goals
HSK 2 - Goals and sub goals
Add hint feature
Add audio button
Update feedback messaging
Start Quiz screen changes
Start Oral Challenge after the user is done with quiz
Add the popup we need to show to the user if the user exits the quiz to figma
Write the PRD for Oral Challenge
Create Overall report page
47
36
Linear Journey
Users should follow a linear journey on the App post onboarding
2
Add Team Objectives
Content
Product
Design
Create a user engagement journey
Define journeys
Design linear journeys
Develop linear journeys
Design Goals and Sub goals description page
Content for description on goals and sub goals page.
Share the list of lessons which is getting the most engagement from the user
Build Use cases for learning engagement from goal start to goal complete for the most engaged lessons
Publish journeys for Goal driven learnings
Audit current Android User Journers
Journey walk-through to Studio Mosaic
SIRI | Word of the Day
Deeplinks Requirement
Create deeplink Requirements
Convert homepage to Learn Page, remove Interesting topics
New Immersive Lessons Page
Finalise text for the immerse page
Revisit Sublessons page - wireframing
Add quiz, OC and report CTAs on a completed sublesson
Go through Smartlook for returning users journeys.
Add Test button for sublessons
UX Research on a good onboarding for early conversion of users.
Analyse clevertap and smartlook to determine future UX for sublessons page.
Change sign up sequence in onboarding
Locked Lesson UI
New Onboarding UI
Revise Subscription Page
New Onboarding Draft 1
New onboarding final
Update Locked lesson screens
Publish journeys for Goal driven learnings
SIRI | Word of the Day
Create deeplink Requirements
New onboarding final
Add quiz, OC and report CTAs on a completed sublesson
New Onboarding UI
New Onboarding Draft 1
Update Locked lesson screens
Design Goals and Sub goals description page
Content for description on goals and sub goals page.
Share the list of lessons which is getting the most engagement from the user
Build Use cases for learning engagement from goal start to goal complete for the most engaged lessons
Audit current Android User Journers
Journey walk-through to Studio Mosaic
Deeplinks Requirement
Convert homepage to Learn Page, remove Interesting topics
New Immersive Lessons Page
Finalise text for the immerse page
Revisit Sublessons page - wireframing
Go through Smartlook for returning users journeys.
Add Test button for sublessons
UX Research on a good onboarding for early conversion of users.
Analyse clevertap and smartlook to determine future UX for sublessons page.
Change sign up sequence in onboarding
Locked Lesson UI
Revise Subscription Page
26
18
Build Revision Feature
Users should be able to retain their learning
5
Add Team Objectives
Product
Design
Develop Revision Feature
Design Revision Feature
Create Revision Reminders
Gathering requirements for reminders and notifications
List Requirements
Fix the first time events not getting captured with CleverTap
[ ]
[ ]
Gathering requirements for reminders and notifications
List Requirements
Fix the first time events not getting captured with CleverTap
3
3
Onboarding to Conversion
1
Pricing Experiments
Different pricing experiments to find the most optimum pricing strategy for different geographies.
3
Add Team Objectives
Product
Design
Marketing
Develop new subscription page
Design new Subscription page
Pricing Strategy
Find the average subscription cost of education Apps
Create test subscription, change price for India and share the details we get from google
Update the subscription PRD for the information from google and other requirements
Update the PRD for subscription information from apple
Android - Implement pricing logic in PRD section 2.3
iOS - Implement pricing logic in PRD section 2.3
Redesign subscription page
Create new Subscription Products
Suggest pricing tiers for South-East Asian market
Update PRD for yichi subscriptions and admin panel access to the team.
Android - Implement subscription changes 2.4
iOS - Implement subscription changes 2.4
Admin Panel - Implement subscription changes 2.4
Update PRD for payment trigger changes
Android - Implement payment triggers and subscription page
iOS - Implement payment triggers and subscription page
Update the PRD for subscription information from apple
iOS - Implement pricing logic in PRD section 2.3
Create new Subscription Products
Android - Implement payment triggers and subscription page
iOS - Implement payment triggers and subscription page
Update PRD for yichi subscriptions and admin panel access to the team.
Android - Implement subscription changes 2.4
iOS - Implement subscription changes 2.4
Admin Panel - Implement subscription changes 2.4
Update PRD for payment trigger changes
Find the average subscription cost of education Apps
Create test subscription, change price for India and share the details we get from google
Update the subscription PRD for the information from google and other requirements
Android - Implement pricing logic in PRD section 2.3
Redesign subscription page
Suggest pricing tiers for South-East Asian market
16
6
Brand Building
1
Brand Building
All activities to build the YiChi brand
4
Add Team Objectives
Marketing
Content
Design
Product
Influencer Outreach Program
Teacher outreach program
App Review Webistes
Social Media Strategy
Website
Set up 5 demo classes
Mail schedule for interview
Prepare for Launch on Product Hunt
Execute Product Hunt Launch
Build Social Media Plan
Reach out to Youtube influencers
Android | Promo | Testing
iOS | Promo | Testing
Meeting with Xiong
setup meeting with Xiong
Create quotation for CoolPanda
send quotation
Strategies for Instagram, TikTok and Blogs
Website Brief 1st draft
Content Curation
Website requirement document
Content Curation
PR_requirement form fill
Share listhour requirement
Creating a Content Brief for the website
Create a database of YouTube Influencers
Reach out to the YouTube influencers
Reach out to Youtube influencers
Content Curation
Content Curation
Mail schedule for interview
Build Social Media Plan
Website Brief 1st draft
Website requirement document
Share listhour requirement
Reach out to the YouTube influencers
Set up 5 demo classes
Prepare for Launch on Product Hunt
Execute Product Hunt Launch
Android | Promo | Testing
iOS | Promo | Testing
Meeting with Xiong
setup meeting with Xiong
Create quotation for CoolPanda
send quotation
Strategies for Instagram, TikTok and Blogs
PR_requirement form fill
Creating a Content Brief for the website
Create a database of YouTube Influencers
22
13
Team Objectives
Company Objectives
Team Objectives
Priority
Description
Team
Team Members
Action
Tasks Added
New Learning Journey
6
Develop Quiz Section
1
Quiz section consists of 3 question types (Tone Memory, Pinyin Memory, Sentence Arrangement Memory). The product team needs to develop the logic for randomly populating these 3 questions types with options to the users.
Product
Amardeep Kaur
George Tharian
Add Tasks
14
Design Quiz Section
1
Design the quiz sections to show the 3 question types to the Users
Design
Anchal Mittal
George Tharian
Add Tasks
3
Create Goals and Subgoals
1
Users should know what they are going to accomplish before starting any learning journey. We need to create Goals for every lesson and Sub-Goals for sub-lessons
Content
Apoorva Verma
Song yiyi
George Tharian
Add Tasks
16
Redesign Oral Challenge
1
The oral challenge page needs to challenge the user to remember and speak correctly
Design
Anchal Mittal
George Tharian
Add Tasks
7
Develop new Oral Challenge
1
Product
Amardeep Kaur
George Tharian
Add Tasks
4
Develop new home screen
1
Product
Amardeep Kaur
George Tharian
Add Tasks
3
Build Revision Feature
3
Develop Revision Feature
5
The user should revise the lessons learnt on Days 1, 3, 7, 14, 21. The tech team needs to develop the logic to make the Quiz and Oral Challenges of learnt lessons available to users again on respective dates.
Product
Amardeep Kaur
George Tharian
Add Tasks
0
Design Revision Feature
5
Lessons learnt on Day 0, should be revised by the user of Days 1, 3, 7, 14 and 21. Design the UX and UI for this feature.
Design
Anchal Mittal
George Tharian
Add Tasks
0
Create Revision Reminders
5
Users need to be reminded everytime a revision is due. Create a communication strategy to for revision reminders
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
3
Live App Changes and Marketing
5
App Install Campaigns | Paid
0
Start the App install campaigns for iOS App on Apple Search Ads
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
16
AppsFlyer Integration
0
Integrate all the paid channels with AppsFlyer
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
2
User Feedback
0
Reach out to potential users online and get feedback for the App
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
1
App Install Campaigns | Organic
0
All activities, both paid and organic to drive Android App Installs
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
8
Bugs and Errors
0
List of all bugs and errors to be fixed in the live App
Product
Amardeep Kaur
George Tharian
Add Tasks
8
Linear Journey
4
Create a user engagement journey
2
Users need to be reminded of their goals to keep them motivated and engaged. Create a journey based on Goals and Subgoals to remind the users about what they have learnt and what they will learn next on their journey towards their goal.
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
8
Define journeys
2
Define the learning journeys for different types of users
Content
Apoorva Verma
Song yiyi
George Tharian
Add Tasks
0
Design linear journeys
2
Based of linear journeys created by the content team, design the flow of the App to assist different type of users to follow their linear journeys in the best way.
Design
Anchal Mittal
George Tharian
Add Tasks
18
Develop linear journeys
2
Develop the logic and UI based on the designs for the linear journey of different types of users
Product
Amardeep Kaur
George Tharian
Add Tasks
0
Start Live Classes
2
Plan Live Classes
0
Start a live class for users
Content
Apoorva Verma
Song yiyi
George Tharian
Add Tasks
5
Live Class Execution
0
Find the best way to execute live classes
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
19
Brand Building
5
Influencer Outreach Program
4
Reaching out to potential influencers to promote YiChi on instagram and youtube
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
8
Teacher outreach program
4
Reaching out to Chinese teachers to get their feedback and testimonials for YiChi App
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
4
App Review Webistes
4
Get the best App review websites to review the YiChi App and promote it on their platforms
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
2
Social Media Strategy
4
Tasks to build the YiChi brand using Social media
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
2
Website
4
Version 2.0
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
6
Pricing Experiments
3
Develop new subscription page
3
Product
Amardeep Kaur
George Tharian
Add Tasks
10
Design new Subscription page
3
Design
Anchal Mittal
George Tharian
Add Tasks
1
Pricing Strategy
3
Experiment with new pricing strategies to find the best fit for different audience
Marketing
Rakesh Kumar
Tushar Varma
George Tharian
Add Tasks
5
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