Master Task List

Modify Quiz Questions as per the current design system.

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Gathering requirements for reminders and notifications

Need discussion on the Goals and potential journeys

Create arrange type quiz question from sentence

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Create option with tone changes for a word’s Pinyin

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Write the PRD for new quiz section

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Implement the UI/UX for arrange type question

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Implement UI/UX quiz match type

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Implement UI/UX for quiz type tone

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Goals - Business

Business - Beginner and Elementary

Goals - Business

Business - Intermediate and Advanced

Goals - Tourism

Tourism - Beginner and Elementary

Goals - Tourism

Tourism - Intermediate and Advanced

Goals - Culture

Culture - Beginner and Elementary

Goals - Culture

Culture - Intermediate

Goals - Culture

Culture - Advanced

Goals - Essentials

Essentials - Beginner

Goals - Essentials

Essentials - Elementary

Goals - Essentials

Essentials - Intermediate and Advanced

Storyboarding for the Existing HSK Lessons

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List Requirements

Understand the user flows and product requirements

Fix the first time events not getting captured with CleverTap

CleverTap is not tracking the first time events properly

Dissuasion with clevertap happened on Jul 14th APK was shared

The CT team will review and get back

Follow up mail was sent on 15th

Design Goals and Sub goals description page

Has to be super encouraging

Upload Audio files to the design channel on Teams

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Content for description on goals and sub goals page.

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Create goals and subgoals for Rakesh to refer for linear journeys

Lessons listed by Rakesh

Fix Appsflyer

Need to have Appsflyer report organic / inorganic installs correctly

Set up call with SM

Campaign Discussion

Journey Creation/Testing without first time filters

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Share the list of lessons which is getting the most engagement from the user

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Build Use cases for learning engagement from goal start to goal complete for the most engaged lessons

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Publish journeys for Goal driven learnings

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Audit current Android User Journers

Auditing Journeys and campaigns to see if there is any overlap

Implement type of questions will be generated for different sublessons.

3 types of questions that we have are not suitable for every sub lesson. We need a logic to create quiz questions based on the sublesson learn cards.

Create quiz bean for match type test

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Update event sheet for new Quiz section

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Cheery sound for a correct quiz answer!

Short and happy

Sound for wrong answer!

very short, basically define “oooops” in audio

Cheerful longer sound for quiz completion

we are making the user complete the quiz with all the questions answered correctly, therefore it will always be a happy sound representing accomplishment.

Strategy for executing Live Classes

Finding the platform, getting users for the classes and marketing

Finalize structure, course content and learning objectives of the courses

Finalize structure of the demo classes, overall lesson plan, goals and learning objectives and outcomes. Level of studies as well - Pinyin or HSK 1/2

Integrate Ad Platforms

Integrate Google Ads, Facebook Ads and Apple Ads with Appsflyer

1 prepare a PPT

a PPT is needed for teaching.

A word document teaching.

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A tool

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Homework + Handout

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Designing the Demo PPT with the design team

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Give the new content of HSK pre course and HSK 1 course to Apoorva.

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HSK 1 - Goals and Sub goals

For old course

HSK 2 - Goals and sub goals

For old course

Review script for videos

The introduction video script prepared by Yi

Apple payment details

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Integrate clevertap in iOS product in Appsflyer

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Add hint feature

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Add audio button

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Update feedback messaging

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Banner Ad for Live classes

In-App banner app to promote and inform users about the Demo Class and Live Classes

Creating Landing page for users

Creating a landing page for the users who click on the banner ad where we give information about the classes and ask the users to register

Premium account activation for users who sign-up for classes

Deciding on a mechanism to ensure people who are signing up for classes get their premium accounts activated weekly or during the duration of the courses.

Registration for the live classes

Give users information about the classes. Selection of preferred date and time

Getting feedback from the user

Getting quality feedback from the users thoughout the duration of the course

Preparing Marketing collaterals - Emails and journeys

Branding, marketing collaterals along with reminder and information mails

YiChi Online Communities

Make a list of relevant online communities such as groups, pages, threads and questions (Chinese, Mandarin learning, Language learning, HSK, etc.) on different social media platforms (Facebook, Quora, Reddit), blogs and websites that can be used for marketing

Research Quora and Reddit

Research Quora and Reddit as community and marketing platforms to build awareness, credibility about YiChi to generate app installs and get app feedback

Develop Quora and Reddit strategy

Develop a strategy to effectively use Quora and Reddit for marketing of YiChi. Making plans for Organic content, blogs and even paid ads if required.

Reddit - Choosing the Right Subreddits

Selecting the subreddits that are relevant to YiChi and will be part of the strategy

Quora - Choosing the suitable Topics, Spaces and Questions

Signing up and making Quora and Reddit accounts

As part of the marketing strategy, we will have to make effective, clever and personal accounts on both platforms as well as potentially making YiChi business accounts. Starting out with making Yiyi’s account and my own account then Getting other members of the team to potentially create accounts as well as as adding/getting follows from friends and other connections on the accounts

Content for Quora and Reddit

Aligning content, messaging for posts and answers on Quora and Reddit

Creating images, videos and preparing links to app, website (if possible), social media bios to be used in the content

YiChi - App review Websites

ASO Review

Changes made by StuMos Team needs to be reviewed keyword & SS

Event Review

Studio Mosaic has a list of priority events that should be reviewed for their implementation

Wireframes for Home screens | Recommendation

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Journey walk-through to Studio Mosaic

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SIRI | Word of the Day

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Deeplinks Requirement

https://teams.microsoft.com/l/file/402DE683-267A-41B4-8227-483733E8BDFB?tenantId=d61ce380-bc41-4722-a488-804d9dc2fab3&fileType=pptx&objectUrl=https%3A%2F%2Ftoplineindiaco.sharepoint.com%2Fsites%2FYiChiMarketingTeam%2FShared%20Documents%2FGoal%20%26%20Journey.pptx&baseUrl=https%3A%2F%2Ftoplineindiaco.sharepoint.com%2Fsites%2FYiChiMarketingTeam&serviceName=teams&threadId=19:defb753d0581456b88a0f3ae5dcc6232@thread.tacv2&groupId=247cba7d-5de1-4b26-9164-4d56414a2464

Payments Report Monthly

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Set up facebook access for clevertap

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Set up ASA Basic

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Set up Campaigns in South East Asia

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Start Quiz screen changes

After the learn is complete, how the user will start the quiz section

Start Oral Challenge after the user is done with quiz

After the quiz is done, how are we going to show the start oral challenge

Add the popup we need to show to the user if the user exits the quiz to figma

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Set up 5 demo classes

Reach out the 5 teachers on iTalki and have them get on a call to work with us

Mail schedule for interview

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Write the PRD for Oral Challenge

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Prepare for Launch on Product Hunt

Gather marketing collaterals and work on content for Product Hunt Launch

Execute Product Hunt Launch

Build Social Media Plan

Ideate short term & long term goals

Create deeplink Requirements

Based on the discussion with Amardeep, plan the deeplink requirement

Firebase integration for iOS

Convert homepage to Learn Page, remove Interesting topics

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New Immersive Lessons Page

Brief, free lessons and interesting topics

Create Overall report page

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Take feedback from paid users on iOS and Android

Reach out to all paid users on iOS and Android and understand why they paid for the App, what is the value they derive from YiChi

Find the average subscription cost of education Apps

Research on the cost of education Apps in English speaking southeast Asian countries.

iOS | Apple login not working in production App

Fix the issue of users not being able to login using their Apple ids on iOS devices

Reach out to Youtube influencers

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Submit OTP SMS template on AWS for China

Users in China are not receiving mobile number OTP

Talk to iFlytek to optimise Voice evaluation speed

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Create test subscription, change price for India and share the details we get from google

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