Master Task List · Product Plan

1

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Modify Quiz Questions as per the current design system.

Anchal Mittal

Done

Discuss

7/15/2021

7/17/2021

0

2

Retention and engagement

Build Revision Feature

Create Revision Reminders

Marketing

5

Gathering requirements for reminders and notifications

Need discussion on the Goals and potential journeys

Tushar Varma

Done

Discuss

7/15/2021

0

3

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Create arrange type quiz question from sentence

Amardeep Kaur

Done

Discuss

12/30/1899

0

4

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Create option with tone changes for a word’s Pinyin

Amardeep Kaur

Done

Discuss

7/20/2021

7/21/2021

0

1

5

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Write the PRD for new quiz section

Amardeep Kaur

Done

Discuss

Modify Quiz Questions as per the current design system.

7/16/2021

0

6

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Implement the UI/UX for arrange type question

Amardeep Kaur

Done

Discuss

Modify Quiz Questions as per the current design system.

7/26/2021

7/31/2021

0

5

7

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Implement UI/UX quiz match type

Amardeep Kaur

Done

Discuss

Modify Quiz Questions as per the current design system.

8/4/2021

8/9/2021

0

5

8

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Implement UI/UX for quiz type tone

Amardeep Kaur

Done

Discuss

Modify Quiz Questions as per the current design system.

7/29/2021

8/3/2021

0

5

9

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Business

Business - Beginner and Elementary

Apoorva Verma

Done

Discuss

7/20/2021

7/21/2021

0

1

10

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Business

Business - Intermediate and Advanced

Apoorva Verma

Done

Discuss

7/21/2021

7/22/2021

0

1

11

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Tourism

Tourism - Beginner and Elementary

Apoorva Verma

Done

Discuss

7/22/2021

7/23/2021

0

1

12

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Tourism

Tourism - Intermediate and Advanced

Apoorva Verma

Done

Discuss

7/23/2021

7/24/2021

0

1

13

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Culture

Culture - Beginner and Elementary

Apoorva Verma

In Progress

Discuss

7/26/2021

7/27/2021

0

1

14

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Culture

Culture - Intermediate

Apoorva Verma

Not Started

Discuss

7/27/2021

7/28/2021

0

1

15

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Culture

Culture - Advanced

Apoorva Verma

Not Started

Discuss

7/28/2021

7/29/2021

0

1

16

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Essentials

Essentials - Beginner

Apoorva Verma

Not Started

Discuss

7/29/2021

7/30/2021

0

1

17

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Essentials

Essentials - Elementary

Apoorva Verma

Not Started

Discuss

7/30/2021

7/31/2021

0

1

18

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Goals - Essentials

Essentials - Intermediate and Advanced

Apoorva Verma

Not Started

Discuss

8/2/2021

8/3/2021

0

1

19

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Storyboarding for the Existing HSK Lessons

Apoorva Verma

Not Started

Discuss

12/30/1899

0

20

Retention and engagement

Build Revision Feature

Create Revision Reminders

Marketing

5

List Requirements

Understand the user flows and product requirements

Rakesh Kumar

Done

Discuss

7/13/2021

0

21

Retention and engagement

Build Revision Feature

Create Revision Reminders

Marketing

5

Fix the first time events not getting captured with CleverTap

CleverTap is not tracking the first time events properly Dissuasion with clevertap happened on Jul 14th APK was shared The CT team will review and get back Follow up mail was sent on 15th

Rakesh Kumar

Done

Discuss

7/15/2021

7/20/2021

0

5

22

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Design Goals and Sub goals description page

Has to be super encouraging

Anchal Mittal

Done

Discuss

Content for description on goals and sub goals page.

12/31/1899

0

1

23

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Upload Audio files to the design channel on Teams

George Tharian

Anchal Mittal

Done

Discuss

7/23/2021

0

24

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Content for description on goals and sub goals page.

Apoorva Verma

Anchal Mittal

Done

Discuss

12/30/1899

0

25

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Create goals and subgoals for Rakesh to refer for linear journeys

Lessons listed by Rakesh

Apoorva Verma

Done

Discuss

7/20/2021

7/21/2021

0

1

26

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Fix Appsflyer

Need to have Appsflyer report organic / inorganic installs correctly

George Tharian

Rakesh Kumar

Done

Discuss

7/5/2021

0

27

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Set up call with SM

Campaign Discussion

Rakesh Kumar

Done

Discuss

7/16/2021

7/19/2021

0

3

28

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Journey Creation/Testing without first time filters

Rakesh Kumar

Done

Discuss

7/20/2021

7/22/2021

0

2

29

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Share the list of lessons which is getting the most engagement from the user

Rakesh Kumar

Done

Discuss

7/15/2021

0

30

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Build Use cases for learning engagement from goal start to goal complete for the most engaged lessons

Rakesh Kumar

Done

Discuss

1/1/1900

0

2

31

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Publish journeys for Goal driven learnings

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

32

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Audit current Android User Journers

Auditing Journeys and campaigns to see if there is any overlap

Tushar Varma

Done

Discuss

7/15/2021

0

33

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Implement type of questions will be generated for different sublessons.

3 types of questions that we have are not suitable for every sub lesson. We need a logic to create quiz questions based on the sublesson learn cards.

Amardeep Kaur

Done

Discuss

Create quiz bean for match type test

7/16/2021

7/17/2021

0

1

34

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Create quiz bean for match type test

Amardeep Kaur

Done

Discuss

7/22/2021

7/24/2021

0

2

35

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Update event sheet for new Quiz section

Amardeep Kaur

Done

Discuss

8/4/2021

8/5/2021

0

1

36

Retention and engagement

New Learning Journey

Design Quiz Section

Design

1

Cheery sound for a correct quiz answer!

Short and happy

George Tharian

Anchal Mittal

Done

Discuss

7/19/2021

0

37

Retention and engagement

New Learning Journey

Design Quiz Section

Design

1

Sound for wrong answer!

very short, basically define “oooops” in audio

George Tharian

Anchal Mittal

Done

Discuss

7/19/2021

0

38

Retention and engagement

New Learning Journey

Design Quiz Section

Design

1

Cheerful longer sound for quiz completion

we are making the user complete the quiz with all the questions answered correctly, therefore it will always be a happy sound representing accomplishment.

George Tharian

Anchal Mittal

Done

Discuss

7/19/2021

0

39

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Strategy for executing Live Classes

Finding the platform, getting users for the classes and marketing

Tushar Varma

Done

Discuss

7/20/2021

0

40

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Finalize structure, course content and learning objectives of the courses

Finalize structure of the demo classes, overall lesson plan, goals and learning objectives and outcomes. Level of studies as well - Pinyin or HSK 1/2

Tushar Varma

Done

Discuss

7/23/2021

0

41

Live App Changes and Marketing

AppsFlyer Integration

Marketing

0

Integrate Ad Platforms

Integrate Google Ads, Facebook Ads and Apple Ads with Appsflyer

Rakesh Kumar

George Tharian

Done

Discuss

12/31/1899

0

1

42

Live App Changes and Marketing

Start Live Classes

Plan Live Classes

Content

0

1 prepare a PPT

a PPT is needed for teaching.

Song yiyi

Done

Discuss

7/19/2021

7/21/2021

0

2

43

Live App Changes and Marketing

Start Live Classes

Plan Live Classes

Content

0

A word document teaching.

Song yiyi

Done

Discuss

7/19/2021

7/20/2021

0

1

44

Live App Changes and Marketing

Start Live Classes

Plan Live Classes

Content

0

A tool

Song yiyi

In Progress

Discuss

Strategy for executing Live Classes

1/1/1900

0

2

45

Live App Changes and Marketing

Start Live Classes

Plan Live Classes

Content

0

Homework + Handout

Song yiyi

In Progress

Discuss

12/30/1899

0

46

Live App Changes and Marketing

Start Live Classes

Plan Live Classes

Content

0

Designing the Demo PPT with the design team

Song yiyi

In Progress

Discuss

Strategy for executing Live Classes

8/16/2021

8/19/2021

0

3

47

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Give the new content of HSK pre course and HSK 1 course to Apoorva.

Apoorva Verma

Song yiyi

Done

Discuss

7/22/2021

0

48

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

HSK 1 - Goals and Sub goals

For old course

Apoorva Verma

Done

Discuss

1/4/1900

0

5

49

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

HSK 2 - Goals and sub goals

For old course

Apoorva Verma

Done

Discuss

1/4/1900

0

5

50

Retention and engagement

New Learning Journey

Create Goals and Subgoals

Content

1

Review script for videos

The introduction video script prepared by Yi

Apoorva Verma

In Progress

Discuss

12/31/1899

0

1

51

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Apple payment details

George Tharian

Rakesh Kumar

Done

Discuss

7/23/2021

0

52

Live App Changes and Marketing

AppsFlyer Integration

Marketing

0

Integrate clevertap in iOS product in Appsflyer

George Tharian

Rakesh Kumar

Done

Discuss

7/23/2021

0

53

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Add hint feature

Anchal Mittal

Done

Discuss

12/30/1899

0

54

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Add audio button

Anchal Mittal

Done

Discuss

12/30/1899

0

55

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Update feedback messaging

Anchal Mittal

Done

Discuss

12/30/1899

0

56

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Banner Ad for Live classes

In-App banner app to promote and inform users about the Demo Class and Live Classes

Tushar Varma

Done

Discuss

8/20/2021

0

57

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Creating Landing page for users

Creating a landing page for the users who click on the banner ad where we give information about the classes and ask the users to register

Tushar Varma

Done

Discuss

8/19/2021

0

58

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Premium account activation for users who sign-up for classes

Deciding on a mechanism to ensure people who are signing up for classes get their premium accounts activated weekly or during the duration of the courses.

Tushar Varma

Done

Discuss

7/23/2021

7/25/2021

0

2

59

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Registration for the live classes

Give users information about the classes. Selection of preferred date and time

Tushar Varma

Done

Discuss

7/23/2021

0

60

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Getting feedback from the user

Getting quality feedback from the users thoughout the duration of the course

Tushar Varma

In Progress

Discuss

9/15/2021

0

61

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Preparing Marketing collaterals - Emails and journeys

Branding, marketing collaterals along with reminder and information mails

Tushar Varma

Done

Discuss

7/22/2021

0

62

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

YiChi Online Communities

Make a list of relevant online communities such as groups, pages, threads and questions (Chinese, Mandarin learning, Language learning, HSK, etc.) on different social media platforms (Facebook, Quora, Reddit), blogs and websites that can be used for marketing

Tushar Varma

Done

Discuss

8/2/2021

8/4/2021

0

2

63

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Research Quora and Reddit

Research Quora and Reddit as community and marketing platforms to build awareness, credibility about YiChi to generate app installs and get app feedback

Tushar Varma

Done

Discuss

8/2/2021

8/5/2021

0

3

64

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Develop Quora and Reddit strategy

Develop a strategy to effectively use Quora and Reddit for marketing of YiChi. Making plans for Organic content, blogs and even paid ads if required.

Tushar Varma

Done

Discuss

8/2/2021

0

65

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Reddit - Choosing the Right Subreddits

Selecting the subreddits that are relevant to YiChi and will be part of the strategy

Tushar Varma

Done

Discuss

8/2/2021

0

66

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Quora - Choosing the suitable Topics, Spaces and Questions

Choosing topics that fit YiChi, Looking for terms that are relevant to the app or about problem (pronunciation, speaking etc.)

Finding threads with upvotes, most views or relevant new questions

Tushar Varma

Done

Discuss

8/2/2021

8/4/2021

0

2

67

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Signing up and making Quora and Reddit accounts

As part of the marketing strategy, we will have to make effective, clever and personal accounts on both platforms as well as potentially making YiChi business accounts. Starting out with making Yiyi’s account and my own account then Getting other members of the team to potentially create accounts as well as as adding/getting follows from friends and other connections on the accounts

Tushar Varma

Done

Discuss

8/9/2021

0

68

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

Content for Quora and Reddit

Aligning content, messaging for posts and answers on Quora and Reddit Creating images, videos and preparing links to app, website (if possible), social media bios to be used in the content

Tushar Varma

In Progress

Discuss

8/2/2021

0

69

Live App Changes and Marketing

App Install Campaigns | Organic

Marketing

0

YiChi - App review Websites

Create a list of app review websites, publishing websites and blogs to promote YiChi, spread awareness and generate app installs.

List requirements and information needed for each platform

Tushar Varma

Done

Discuss

8/2/2021

8/4/2021

0

2

70

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

ASO Review

Changes made by StuMos Team needs to be reviewed keyword & SS

Rakesh Kumar

Done

Discuss

1/2/1900

0

3

71

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Event Review

Studio Mosaic has a list of priority events that should be reviewed for their implementation

Rakesh Kumar

Done

Discuss

1/1/1900

0

2

72

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Wireframes for Home screens | Recommendation

Rakesh Kumar

In Progress

Discuss

12/31/1899

0

1

73

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Journey walk-through to Studio Mosaic

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

74

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

SIRI | Word of the Day

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

75

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Deeplinks Requirement

https://teams.microsoft.com/l/file/402DE683-267A-41B4-8227-483733E8BDFB?tenantId=d61ce380-bc41-4722-a488-804d9dc2fab3&fileType=pptx&objectUrl=https%3A%2F%2Ftoplineindiaco.sharepoint.com%2Fsites%2FYiChiMarketingTeam%2FShared%20Documents%2FGoal%20%26%20Journey.pptx&baseUrl=https%3A%2F%2Ftoplineindiaco.sharepoint.com%2Fsites%2FYiChiMarketingTeam&serviceName=teams&threadId=19:defb753d0581456b88a0f3ae5dcc6232@thread.tacv2&groupId=247cba7d-5de1-4b26-9164-4d56414a2464

Amardeep Kaur

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

76

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Payments Report Monthly

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

77

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Set up facebook access for clevertap

Rakesh Kumar

Done

Discuss

1/1/1900

0

2

78

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Set up ASA Basic

Rakesh Kumar

Done

Discuss

12/30/1899

0

79

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Set up Campaigns in South East Asia

Rakesh Kumar

Done

Discuss

1/3/1900

0

4

80

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Start Quiz screen changes

After the learn is complete, how the user will start the quiz section

Anchal Mittal

Amardeep Kaur

Done

Discuss

12/30/1899

0

81

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Start Oral Challenge after the user is done with quiz

After the quiz is done, how are we going to show the start oral challenge

Anchal Mittal

Amardeep Kaur

Done

Discuss

12/30/1899

0

82

Retention and engagement

New Learning Journey

Develop Quiz Section

Product

1

Add the popup we need to show to the user if the user exits the quiz to figma

Anchal Mittal

Amardeep Kaur

Done

Discuss

12/30/1899

0

83

Brand Building

Teacher outreach program

Marketing

4

Set up 5 demo classes

Reach out the 5 teachers on iTalki and have them get on a call to work with us

Rakesh Kumar

Done

Discuss

1/4/1900

0

5

84

Brand Building

Teacher outreach program

Marketing

4

Mail schedule for interview

Rakesh Kumar

In Progress

Discuss

1/4/1900

0

5

85

Retention and engagement

New Learning Journey

Develop new Oral Challenge

Product

1

Write the PRD for Oral Challenge

Amardeep Kaur

Done

Discuss

12/31/1899

0

1

86

Brand Building

App Review Webistes

Marketing

4

Prepare for Launch on Product Hunt

Gather marketing collaterals and work on content for Product Hunt Launch

Tushar Varma

Done

Discuss

8/6/2021

8/8/2021

0

2

87

Brand Building

App Review Webistes

Marketing

4

Execute Product Hunt Launch

Schedule app going live on Product Hunt.

Once live promote launch on Twitter, LinkedIn and other platforms

Check for comments, engage in the comments and get issues resolved

Get other team members to share and promote the app

Reach out to Product Hunt influencers and developers to get them to upvote/share or give feedback

Tushar Varma

Done

Discuss

8/8/2021

8/10/2021

0

2

88

Brand Building

Social Media Strategy

Marketing

4

Build Social Media Plan

Ideate short term & long term goals

Rakesh Kumar

In Progress

Discuss

1/2/1900

0

3

89

Retention and engagement

Linear Journey

Create a user engagement journey

Marketing

2

Create deeplink Requirements

Based on the discussion with Amardeep, plan the deeplink requirement

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

90

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Firebase integration for iOS

⁠

Sharing Access with Studio Mosaic - Google Sheets

⁠

Amardeep Kaur

Rakesh Kumar

Done

Discuss

12/30/1899

0

91

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Convert homepage to Learn Page, remove Interesting topics

Anchal Mittal

Done

Discuss

12/30/1899

0

92

Retention and engagement

Linear Journey

Design linear journeys

Design

2

New Immersive Lessons Page

Brief, free lessons and interesting topics

Anchal Mittal

Done

Discuss

12/30/1899

0

93

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Create Overall report page

Anchal Mittal

Done

Discuss

12/30/1899

0

94

Live App Changes and Marketing

User Feedback

Marketing

0

Take feedback from paid users on iOS and Android

Reach out to all paid users on iOS and Android and understand why they paid for the App, what is the value they derive from YiChi

Rakesh Kumar

George Tharian

Not Started

Discuss

12/30/1899

0

95

Onboarding to Conversion

Pricing Experiments

Pricing Strategy

Marketing

3

Find the average subscription cost of education Apps

Research on the cost of education Apps in English speaking southeast Asian countries.

Tushar Varma

George Tharian

Done

Discuss

12/30/1899

0

96

Live App Changes and Marketing

Bugs and Errors

Product

0

iOS | Apple login not working in production App

Fix the issue of users not being able to login using their Apple ids on iOS devices

Amardeep Kaur

George Tharian

In Progress

Discuss

12/30/1899

0

97

Brand Building

Influencer Outreach Program

Marketing

4

Reach out to Youtube influencers

Rakesh Kumar

George Tharian

Not Started

Discuss

12/30/1899

0

98

Live App Changes and Marketing

Bugs and Errors

Product

0

Submit OTP SMS template on AWS for China

Users in China are not receiving mobile number OTP

George Tharian

In Progress

Discuss

12/30/1899

0

99

Live App Changes and Marketing

Bugs and Errors

Product

0

Talk to iFlytek to optimise Voice evaluation speed

George Tharian

Done

Discuss

12/30/1899

0

100

Onboarding to Conversion

Pricing Experiments

Pricing Strategy

Marketing

3

Create test subscription, change price for India and share the details we get from google

Amardeep Kaur

Done

Discuss

12/31/1899

0

1

101

Onboarding to Conversion

Pricing Experiments

Pricing Strategy

Marketing

3

Update the subscription PRD for the information from google and other requirements

Amardeep Kaur

Done

Discuss

12/31/1899

0

1

102

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Update the PRD for subscription information from apple

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

103

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Android - Implement pricing logic in PRD section 2.3

Amardeep Kaur

Done

Discuss

12/30/1899

0

104

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

iOS - Implement pricing logic in PRD section 2.3

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

105

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Review designs

Anchal Mittal

Done

Discuss

12/30/1899

0

106

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Design Report for Sublesson based on OC performance

Anchal Mittal

Done

Discuss

12/30/1899

0

107

Retention and engagement

New Learning Journey

Redesign Oral Challenge

Design

1

Review report results and practice / Retake OC

Anchal Mittal

Done

Discuss

12/30/1899

0

108

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Finalise text for the immerse page

Already familiar with Chinese? Find your favourite courses here!

George Tharian

Anchal Mittal

Done

Discuss

12/30/1899

0

109

Onboarding to Conversion

Pricing Experiments

Design new Subscription page

Design

3

Redesign subscription page

Redesign the pricing slabs to include different prices (max Length VDN 1,490,000)

Anchal Mittal

George Tharian

Done

Discuss

12/30/1899

0

110

Brand Building

Influencer Outreach Program

Marketing

4

Android | Promo | Testing

Rakesh Kumar

Done

Discuss

8/23/2021

8/25/2021

0

2

111

Brand Building

Influencer Outreach Program

Marketing

4

iOS | Promo | Testing

Rakesh Kumar

Done

Discuss

12/30/1899

0

112

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Organic Conversions for iOS

Rakesh Kumar

Not Started

Discuss

8/24/2021

0

113

Brand Building

Influencer Outreach Program

Marketing

4

Meeting with Xiong

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

114

Brand Building

Influencer Outreach Program

Marketing

4

setup meeting with Xiong

Rakesh Kumar

Done

Discuss

8/25/2021

0

115

Retention and engagement

New Learning Journey

Develop new home screen

Product

1

Update PRD for new home screen

Amardeep Kaur

Done

Discuss

12/31/1899

0

1

116

Retention and engagement

New Learning Journey

Develop new home screen

Product

1

Android - Implement the new home screen changes

Amardeep Kaur

Done

Discuss

12/30/1899

0

117

Retention and engagement

New Learning Journey

Develop new home screen

Product

1

iOS - Implement the new home changes

Amardeep Kaur

Done

Discuss

12/30/1899

0

118

Live App Changes and Marketing

Bugs and Errors

Product

0

iOS - mp3 or wav for speech evaluation

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

119

Onboarding to Conversion

Pricing Experiments

Pricing Strategy

Marketing

3

Create new Subscription Products

New prices

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

120

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Push Campaign

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

121

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

in-app campaigns

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

122

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Email to be sent

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

123

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Create Study group for enrolled batch

Create a group on WhatsApp/WeChat/Telegram for the users to enroll for the 5-week course

Tushar Varma

Done

Discuss

9/3/2021

0

124

Onboarding to Conversion

Pricing Experiments

Pricing Strategy

Marketing

3

Suggest pricing tiers for South-East Asian market

From the research, suggest pricing tiers for each country for 1,6 and 12-month subscription plans

Tushar Varma

Done

Discuss

9/1/2021

0

125

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Revisit Sublessons page - wireframing

Anchal Mittal

Done

Discuss

12/30/1899

0

126

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Add quiz, OC and report CTAs on a completed sublesson

Anchal Mittal

In Progress

Discuss

12/30/1899

0

127

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Go through Smartlook for returning users journeys.

Anchal Mittal

Done

Discuss

12/30/1899

0

128

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Add Test button for sublessons

Anchal Mittal

Done

Discuss

12/30/1899

0

129

Retention and engagement

Linear Journey

Design linear journeys

Design

2

UX Research on a good onboarding for early conversion of users.

Anchal Mittal

Done

Discuss

12/30/1899

0

130

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Analyse clevertap and smartlook to determine future UX for sublessons page.

Anchal Mittal

Done

Discuss

12/30/1899

0

131

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

Start App install campaigns in SE Asia

Rakesh Kumar

Not Started

Discuss

9/7/2021

9/10/2021

0

3

132

Brand Building

Teacher outreach program

Marketing

4

Create quotation for CoolPanda

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

133

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

revise text copies

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

134

Live App Changes and Marketing

App Install Campaigns | Paid

Marketing

0

revise visual copies

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

135

Brand Building

Teacher outreach program

Marketing

4

send quotation

Rakesh Kumar

Done

Discuss

12/31/1899

0

1

136

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Demo Class

Organize live demo class and get users to sign up for the 5 week course

Tushar Varma

Done

Discuss

9/9/2021

0

137

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Create Live Class Group and Drive link

Create a WhatsApp study group for all users enrolled in the course and also create and share the drive link with the student for sharing resources and materials

Tushar Varma

Done

Discuss

9/12/2021

0

138

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Start 5 week course

Start the 5 week course by finalizing the class schedule, creating class link, sharing the invites with the students and sending reminder mails

Tushar Varma

Done

Discuss

9/12/2021

0

139

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Execution of the 5-week course

End-to-end execution of the 5 week course from handling communications with the students to logistics of organizing the classes

Tushar Varma

In Progress

Discuss

9/12/2021

0

140

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Get feedback on the course

Create a process to get active feedback from the users, clarify doubts, queries and understand how to make the course better

Tushar Varma

In Progress

Discuss

9/14/2021

0

141

Brand Building

Social Media Strategy

Marketing

4

Strategies for Instagram, TikTok and Blogs

Give ideas and strategies for social media marketing plan for Instagram, TikTok and the website blog.

Tushar Varma

Done

Discuss

9/13/2021

0

142

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Update PRD for yichi subscriptions and admin panel access to the team.

https://toplineindiaco.sharepoint.com/:w:/r/sites/MoneyMakers/_layouts/15/Doc.aspx?sourcedoc=%7B0871B011-5D99-4E1E-A7F1-F095622CB5F5%7D&file=PRD_App_Subscription.docx&action=edit&mobileredirect=true&wdPreviousSession=35a657a7-9e0d-4755-9bac-3bb05b73731c&wdOrigin=TEAMS-WEB.teams.undefined

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

143

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Android - Implement subscription changes 2.4

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

144

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

iOS - Implement subscription changes 2.4

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

145

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Admin Panel - Implement subscription changes 2.4

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

146

Retention and engagement

New Learning Journey

Develop new Oral Challenge

Product

1

Android - Implement OC changes 2.1

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

147

Retention and engagement

New Learning Journey

Develop new Oral Challenge

Product

1

iOS - Implement OC changes 2.1

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

148

Retention and engagement

New Learning Journey

Develop new Oral Challenge

Product

1

Clevertap Events

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

149

Brand Building

Influencer Outreach Program

Marketing

4

Website Brief 1st draft

Prepare n Share the first requirement document with Design team

Rakesh Kumar

In Progress

Discuss

9/15/2021

0

150

Brand Building

Website

Marketing

4

Content Curation

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

151

Brand Building

Website

Marketing

4

Website requirement document

Create n Share requirement document with design team

Rakesh Kumar

In Progress

Discuss

9/14/2021

0

152

Brand Building

Website

Marketing

4

Content Curation

Rakesh Kumar

Not Started

Discuss

12/30/1899

0

153

Brand Building

Website

Marketing

4

PR_requirement form fill

Promote Hour

Rakesh Kumar

Done

Discuss

12/30/1899

0

154

Brand Building

Website

Marketing

4

Share listhour requirement

Fill the requirement form

Rakesh Kumar

In Progress

Discuss

12/30/1899

0

155

Live App Changes and Marketing

Bugs and Errors

Product

0

iOS - Add bot alerts for iFlytek errors

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

156

Live App Changes and Marketing

Bugs and Errors

Product

0

Android - Add bot alerts for iFlytek errors

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

157

Live App Changes and Marketing

Bugs and Errors

Product

0

Android - Locked lessons implementation

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

158

Live App Changes and Marketing

Bugs and Errors

Product

0

iOS - Locked lessons implementation

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

159

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Change sign up sequence in onboarding

Anchal Mittal

Done

Discuss

12/30/1899

0

160

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Locked Lesson UI

Anchal Mittal

Done

Discuss

12/30/1899

0

161

Retention and engagement

Linear Journey

Design linear journeys

Design

2

New Onboarding UI

Anchal Mittal

In Progress

Discuss

12/30/1899

0

162

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Revise Subscription Page

Anchal Mittal

Done

Discuss

12/30/1899

0

163

Brand Building

Website

Marketing

4

Creating a Content Brief for the website

Creating a content brief for the website including textual references, as well as visual references of sample websites to work on design and content

Tushar Varma

Done

Discuss

9/16/2021

0

164

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Get Video Testimonials from the students

Get video testimonials, app review and rating on the playstores as well as detailed app feedback in text/video format

Tushar Varma

In Progress

Discuss

9/27/2021

0

165

Live App Changes and Marketing

Start Live Classes

Live Class Execution

Marketing

0

Create a Testimonial framework for students

Creating a Testimonial framework for students which will act as a reference to get video and written testimonials for YiChi

Tushar Varma

Done

Discuss

9/29/2021

0

166

Brand Building

Influencer Outreach Program

Marketing

4

Create a database of YouTube Influencers

Creating a database for all influencers, channels that focus on Mandarin learning or Chinese cultural content to partner with for collaborations/promotions

Tushar Varma

Done

Discuss

9/23/2021

0

167

Brand Building

Influencer Outreach Program

Marketing

4

Reach out to the YouTube influencers

E-mailing YouTube influencers from the database created and try to schedule a meeting or work on building a relation for future collaborations

Tushar Varma

In Progress

Discuss

9/27/2021

0

168

Retention and engagement

Linear Journey

Design linear journeys

Design

2

New Onboarding Draft 1

Anchal Mittal

In Progress

Discuss

12/30/1899

0

169

Retention and engagement

Linear Journey

Design linear journeys

Design

2

New onboarding final

Anchal Mittal

Not Started

Discuss

12/30/1899

0

170

Retention and engagement

Linear Journey

Design linear journeys

Design

2

Update Locked lesson screens

Anchal Mittal

In Progress

Discuss

12/30/1899

0

171

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Update PRD for payment trigger changes

Amardeep Kaur

In Progress

Discuss

12/30/1899

0

172

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

Android - Implement payment triggers and subscription page

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

173

Onboarding to Conversion

Pricing Experiments

Develop new subscription page

Product

3

iOS - Implement payment triggers and subscription page

Amardeep Kaur

Not Started

Discuss

12/30/1899

0

Master Task ListMaster Task List

Master Task List
Master Task List