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Gannon's PRD Template
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Problem Definition
Product Definition
Internal Release Notes
Internal Release Feedback
Marketing Brief
Dictionary
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Product Definition
Note to reviewers: Please click the "
I Read It
" button at the bottom of the page once you have read and commented on the Document.
Overview
PM Lead
Tech Lead
Design Lead
PM Lead
Tech Lead
Design Lead
1
CD
Christopher Dubec
AC
Adriano Leite Cordeiro
WN
Will Norris
There are no rows in this table
Project Name
End-User(s)
Scope
Timeframe
Objective
Regions
Project Name
End-User(s)
Scope
Timeframe
Objective
Regions
1
Core enhancements to support large communities
Global
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1
Count
Key Features & Scope
[Succinctly describe what your team is actually building using
user and job stories
.
Also describe what is out of scope
]
Core UX Flows
[Include key flows; link to more details mocks or prototypes]
Tech Design Doc
[Use this
TDD template
, copy it and link to it from here]
Experiments
[What cohorts are you targeting? If successful what are the next steps; what product decisions will these result inform?]
Rollout Plan
[
How will this release be rolled out? Incrementally? Per region? Beta group?]
Rollout Plan
Rollout Plan
1
Type
Task
Description
Responsible
Assignee
Deadline
Links
Status
Type
Task
Description
Responsible
Assignee
Deadline
Links
Status
1
Operational
There are no rows in this table
1
Count
Go-to-Market Plan
[What do you hope to accomplish with this launch? Test and learn? Launch and iterate? Link to the
Product Marketing Brief
- this should be written at the same time as the PRD and will inform positioning for both UX copy and channel marketing]
Customer Support Plan
[How are you ensuring customers have a good experience and can get the support they need?]
Support Metrics
Support Metrics
Metric to be tracked
Tracked Today
Expected Impact
Metric to be tracked
Tracked Today
Expected Impact
1
2
3
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0
Count
Dependencies
Dependency
Names
Details
Dependency
Names
Details
1
[ Team / Function ]
2
3
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1
Count
Key Project Dates
Key Dates
Key Dates
Milestone
Est. Date
Milestone
Est. Date
1
Send PRD Part 1 for Review
1/21/2020
2
Tech Design Doc
3
UX Mocks
4
Send PRD Part 2 for Review
5
Code Complete
6
Begin Experiments
7
QA
8
Internal Review
9
Launch
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9
Count
Team
Project Team
Project Team
Function
Names
Function
Names
1
Product
2
Engineering
3
Design
4
QA
5
Localization
6
Research
7
Marketing
8
Legal
There are no rows in this table
8
Count
Informed
Informed
Function
Names
Function
Names
1
Exec
There are no rows in this table
1
Count
Partners
Company
POC
POC Email
Details
Company
POC
POC Email
Details
1
2
3
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0
Count
Resources & Links
Include any other relevant documentation
FAQ
Add frequently asked questions here, including those you anticipate hearing.
Reviewer Acknowledgement
I Read It!
Person
Created on
Person
Created on
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0
Count
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