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Next level Marketing for next level men with Nivea Men.
The project
Developing a brand concept for a men's brand in a changing world, where the meaning of masculinity has evolved. We crafted a better understanding of the audience and their needs, developed audience insights, and helped for Nivea Men own progressive masculinity.
The result: a solid brand and marketing strategy.
Why is this here
The topic: owning an emerging, but nevertheless difficult narrative
My role
I led workshop design and moderation and brand strategy development
Work snap 1
Agile platform design: a new approach to Marketing planning.
To plan the upcoming Marketing year - and beyond Nivea asked us to set up an innovative approach to Marketing planning: we initiated a non-traditional Marketing design process. Two days of intense and highly productive creative collaboration, ideation and roadmapping.
Work snap 2
Sprint Design: how to embrace the new men’s world in 2 days
Day 1 mapped the near future of Nivea Men by fostering an understanding of the context and ideation to enrich the territory.
On Day 2, we focused on iterating ideas, mapping them out, and planning how to take ownership of the narrative in 2020 and beyond.
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