Brand driven transformation program to reposition the brand.

The project

Repositioning the brand by implementing a organization-wide transformation program that aimed to future-prove the business - by co-creating the new brand.

Why is this case relevant?

The category. And it shows how to light up passion through process.

What

Repositioning was not enough!

Jung von Matt was tasked to reposition the brand. We kindly (and boldly) declined. To fulfill the ask - and the challenges, ERGO needed more than a story.

We transformed the brand repositioning project into a change program. Organization-wide, across all units, tasked to transform - backed by and involving the board.

1. Neue Marken-Inhalte entwickeln 2. Denken verändern 3. Handeln verändern.

Work

A 12-week program to position ERGO Insurance for a bright future in a rapidly evolving market.

brand-driven transformation program to win the organisation for a new, co-created brand strategy.

⁠

My role

Agile Coach and Strategic consultant

My role was to design and drive the program.

I develop program modules, workshop concepts, digital interactions and senior client commitment.

⁠

Change to enable competitive advantage

The brand process was designed to foster collaboration, commitment, and courage across all departments of the company, especially sales. We aimed to create a culture of innovation that could drive future success.Every step and every minute meticously planned and prepared - and refined.

< insert graph rec >

< insert gendas >

Finding a new role for brand and Markerting:

instead of desiging images with nice texts the new task and selbstverständni of the ERGO brand and Marketing was enablement.

Enabling the company, all units and employees to do their job better by providing customer perspective and tools.

⁠

⁠

Forcing empowering each participant to become a brand ambassador and creator.

We provided them with the tools and skills necessary to drive ERGO's transformation - and sparked passion. Even within the crucial sales department.

< insert video no audio >

Conclusion: Successful transformation and a new brand strategy with creative territories as a side effect.

⁠

⁠

< insert other routes here >

< inserr emoji film here >

In conclusion, transforming a brand into an organization-wide change program is a powerful way to drive sustainable change in any organization. It requires a strategic approach, strong leadership, and effective change facilitation to ensure that the program's goals and outcomes are achieved.

Resulting in new behaviors and a new fruitful brand strategy.

I've read this far.

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.