Supercharging Content Makers with Coda Hashtag Map
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Supercharging Content Makers with Coda Hashtag Map

Supercharging Content Makers with Coda Hashtag Map

My week's goal is to improve my process of content creation. I will share some of the cool stuff I came up with during this journey with some supercharged workflows using
. In this article, I would like to speak about hashtags.
First, I started with an understanding of which groups of hashtags I would like to use in my posts around ProductOps and DesignOps. So, as a result, I had discipline, engagement, tool, topic, and trend-based hashtag groups in Coda.
Hashtag Types
0
Search
Type
Definition
1
Discipline based
Based on the DesignOps Skill matrix. Working on preparing similar one for ProductOps
2
Engagement based
Based on the content creation engagement models, like doing events, call for speakers, sharing updates or writing articles
3
Tool based
Tools that I’m using the most like Coda and Figma
4
Topic based
Main focus areas from the . Similar for any ops practitioners. Ex.: metrics, coordination, accelerators, knowledge management
5
Trend based
There are no rows in this table

LinkedIn Hashtag Map
Next I started going through the main platforms that I'm planning to use. It's , and . After doing analysis on which hashtags are followed the most on I found an interesting learning:
The plural or singular form of hashtags are important. Check #techonologies and #technology hashtag followers in . The difference is almost 4000%
image.png
The cool part about
, is that it's Excel on steroids. To simplify my process, I just added a new column as a button and added a formula. The button formula opens a hyperlink with hashtag text at the end
Concatenate("https://www.linkedin.com/feed/hashtag/?keywords=",thisRow.Tags)
image.png
So you can open any hashtag information by just following a specific URL like
This small improvement helped me to quickly go over all hashtags and provide values in the table.
When I finished adding all the values, I created a pie chart view out of my table to see things at scale. It is an interesting observation which #ops related hashtags are the most popular on (based on the number of followers).
LinkedIn Followers
2

If you don't want to set number of followers as one of the column values in Coda, you can create a . I'm using for testing different endpoints that I'm getting from Chrome Developer Console as cUrl. Let me know on if you would like to learn more about Coda Packs.
image.png
As you can see above, there is a way to pull the amount of followers for a specific hashtag right out of the main request and just splitting the response based on the "followerCount" text.
Youtube Hashtag Map
After finishing with , I started to explore the ways how to do the same hashtag map for . While working on the hashtag map, I found . The product looks impressive and can help content makers like me to accelerate their growth. I don't know how exactly they are getting the search volume and calculating competition but for my goal I just needed to go through the main hashtags and save all the values in Coda. An interesting observation from the hashtag map:
Product Management is more popular on LinkedIn than Design by 400%. But Design is more popular on Youtube than Product Management by 160%.

image.png
The way how I created open on Youtube button is:
Concatenate("https://www.youtube.com/hashtag/",thisRow.Tags)
Here is an of the Youtube Hashtag info page. To accelerate the process, I created a button for VidIQ:
Concatenate("https://app.vidiq.com/channels/ff98d062-14e7-4bff-bdd8-cb0defb2f65f/keywords/overview/?term=",thisRow.Tags.EncodeForUrl().Lower())
Conclusion
I love working with data and discover patterns in it. Now I'm feeling more confident on which hashtags to use and most importantly, I'm not spending time on finding which hashtags performed well for me and how specific hashtags are performing on different platforms.

Hashtags Heatmap
2
Search
Type
Tags
View on LinkedIn
LinkedIn Followers
View on Youtube
Youtube Videos
Youtube Channels
View on VidIQ
Search Volume
Competition
Overall Score
Trend based
1
Layoffs
Open in LinkedIn
15,359
Open in Youtube
1,200
694
Open in VidIQ
15,831.5
12.96
70
Discipline based
14
ProductOps
Open in LinkedIn
189
Open in Youtube
0
0
Open in VidIQ
1,352.3
2.22
70
ProductManagement
Open in LinkedIn
3,603,014
Open in Youtube
8,200
1,100
Open in VidIQ
166,547.1
38.14
57
DesignOps
Open in LinkedIn
1,135
Open in Youtube
100
100
Open in VidIQ
1,872
1.86
70
Design
Open in LinkedIn
5,867,449
Open in Youtube
1,100,000
225,000
Open in VidIQ
456,826.8
84.78
44
Ops
Open in LinkedIn
621
Open in Youtube
89,000
9,000
Open in VidIQ
137,271.8
96.2
35
Management
Open in LinkedIn
35,830,217
Open in Youtube
100,000
27,000
Open in VidIQ
81,930.5
83.33
40
DesignManagement
Open in LinkedIn
839
Open in Youtube
100
100
Open in VidIQ
1,109.1
6.58
48
ProductDesign
Open in LinkedIn
89,599
Open in Youtube
13,000
3,400
Open in VidIQ
107,087.1
33.28
38
UserResearch
Open in LinkedIn
12,810
Open in Youtube
554
185
Open in VidIQ
9,532.4
15.8
45
DesignSystems
Open in LinkedIn
6,431
Open in Youtube
468
93
Open in VidIQ
10,143.8
27.66
41
DesignSystem
Open in LinkedIn
5,033
Open in Youtube
557
190
Open in VidIQ
54,155.1
29.43
39
ContentStrategy
Open in LinkedIn
1,120,199
Open in Youtube
5,000
1,700
Open in VidIQ
38,485.7
24.42
61
Marketing
Open in LinkedIn
20,292,798
Open in Youtube
595,000
135,000
Open in VidIQ
772,395.7
72.82
51
Operations
Open in LinkedIn
22,453
Open in Youtube
9,900
2,800
Open in VidIQ
6,326.7
86.66
31
Engagement based
2
Community
Open in LinkedIn
128,641
Open in Youtube
242,000
63,000
Open in VidIQ
464,507.5
73
50
Event
Open in LinkedIn
38,628
Open in Youtube
483,000
127,000
Open in VidIQ
59,556.3
91.05
50
Topic based
48
InsightsManagement
Open in LinkedIn
1
Open in Youtube
0
0
Open in VidIQ
2,277.7
15.37
50
SystemsThinking
Open in LinkedIn
5,194
Open in Youtube
881
235
Open in VidIQ
11,387.9
28.16
62
ChangeManagement
Open in LinkedIn
54,864
Open in Youtube
4,000
1,400
Open in VidIQ
26,457.7
28.75
64
Coordination
Open in LinkedIn
919
Open in Youtube
8,700
3,300
Open in VidIQ
4,660.8
60.97
43
Process
Open in LinkedIn
9,133
Open in Youtube
44,000
17,000
Open in VidIQ
28,616.6
92.49
32
Governance
Open in LinkedIn
14,011
Open in Youtube
8,400
2,400
Open in VidIQ
5,158.1
29.79
59
KnowledgeManagement
Open in LinkedIn
6,149
Open in Youtube
565
290
Open in VidIQ
20,562.1
13.22
71
Technologies
Open in LinkedIn
7,195
Open in Youtube
50,000
6,000
Open in VidIQ
3,975
77.16
34
Technology
Open in LinkedIn
26,317,101
Open in Youtube
1,300,000
243,000
Open in VidIQ
525,556.9
79.6
47
Leadership
Open in LinkedIn
3,272,700
Open in Youtube
239,000
49,000
Open in VidIQ
194,732.4
77.28
45
CenterOfExcellence
Open in LinkedIn
306
Open in Youtube
545
149
Open in VidIQ
0
11.05
44
PeopleManagement
Open in LinkedIn
10,969
Open in Youtube
662
328
Open in VidIQ
4,666.2
53.21
47
DEI
Open in LinkedIn
4,750
Open in Youtube
5,300
2,000
Open in VidIQ
21,370.8
80.36
38
Goals
Open in LinkedIn
23,200
Open in Youtube
559,000
150,000
Open in VidIQ
85,091.8
91.68
36
OKR
Open in LinkedIn
3,107
Open in Youtube
2,400
596
Open in VidIQ
71,430.5
31.55
65
KPIs
Open in LinkedIn
6,128
Open in Youtube
1,200
471
Open in VidIQ
13,841
22.35
65
Partnerships
Open in LinkedIn
260,526
Open in Youtube
3,800
1,500
Open in VidIQ
1,066.9
38.88
50
Culture
Open in LinkedIn
4,715,075
Open in Youtube
344,000
100,000
Open in VidIQ
70,552
96.94
33
Metrics
Open in LinkedIn
1,606
Open in Youtube
1,300
635
Open in VidIQ
2,286.6
76.25
33
Communication
Open in LinkedIn
184,960
Open in Youtube
111,000
30,000
Open in VidIQ
116,725.6
75.83
44
Community
Open in LinkedIn
128,641
Open in Youtube
242,000
63,000
Open in VidIQ
464,507.5
73
50
CorporateGuidelines
Open in LinkedIn
950
Open in Youtube
0
0
Open in VidIQ
1,058.1
33.76
52
Engagement
Open in LinkedIn
248,698
Open in Youtube
124,000
49,000
Open in VidIQ
24,982.2
70.06
43
CompetencyMatrix
Open in LinkedIn
3
Open in Youtube
0
0
Open in VidIQ
1,066.8
6.41
66
Team
Open in LinkedIn
184,949
Open in Youtube
469,000
174,000
Open in VidIQ
214,402.2
96.75
36
Intake
Open in LinkedIn
85
Open in Youtube
4,500
1,400
Open in VidIQ
7,662
65.3
42
Planning
Open in LinkedIn
38,636
Open in Youtube
41,000
13,000
Open in VidIQ
40,522.3
98.33
30
Quality
Open in LinkedIn
56,193
Open in Youtube
120,000
38,000
Open in VidIQ
48,484.8
98.54
31
Workflow
Open in LinkedIn
1,520
Open in Youtube
9,000
3,500
Open in VidIQ
21,186.3
30
63
Activities
Open in LinkedIn
559
Open in Youtube
43,000
13,000
Open in VidIQ
14,088
95.38
29
Ceremonies
Open in LinkedIn
99
Open in Youtube
933
419
Open in VidIQ
3,419
83.23
31
Deliverables
Open in LinkedIn
81
Open in Youtube
100
100
Open in VidIQ
3,159.3
9.87
67
Tools
Open in LinkedIn
4,760
Open in Youtube
177,000
34,000
Open in VidIQ
90,929.3
92.93
35
BudgetManagement
Open in LinkedIn
173
Open in Youtube
100
100
Open in VidIQ
2,088.9
42.93
50
Accelerator
Open in LinkedIn
3,749
Open in Youtube
3,800
1,500
Open in VidIQ
78,472.9
73.8
44
Vendors
Open in LinkedIn
21,082
Open in Youtube
4,300
1,800
Open in VidIQ
2,346.8
46.38
48
Promotion
Open in LinkedIn
9,250
Open in Youtube
118,000
35,000
Open in VidIQ
23,753.5
75.8
40
Assessment
Open in LinkedIn
3,582
Open in Youtube
9,800
3,100
Open in VidIQ
3,279
67.62
39
Feedback
Open in LinkedIn
9,145
Open in Youtube
50,000
15,000
Open in VidIQ
83,310.1
65.02
49
Education
Open in LinkedIn
9,606,159
Open in Youtube
2,100,000
311,000
Open in VidIQ
562,574
97.64
38
Recruiting
Open in LinkedIn
1,045,391
Open in Youtube
24,000
5,200
Open in VidIQ
8,054.9
32.77
59
Staffing
Open in LinkedIn
62,668
Open in Youtube
6,000
1,700
Open in VidIQ
9,954.1
20.47
65
Onboarding
Open in LinkedIn
11,615
Open in Youtube
3,500
1,300
Open in VidIQ
7,427
18.2
66
Playbook
Open in LinkedIn
381
Open in Youtube
3,100
549
Open in VidIQ
14,907.5
52.74
50
Toolkits
Open in LinkedIn
347
Open in Youtube
240
112
Open in VidIQ
4,511.3
41.52
53
Recognition
Open in LinkedIn
6,082
Open in Youtube
6,800
3,200
Open in VidIQ
3,744.5
67.06
39
Nocode
Open in LinkedIn
4,691
Open in Youtube
10,000
1,900
Open in VidIQ
86,092.9
24.96
69
Lowcode
Open in LinkedIn
5,475
Open in Youtube
5,700
763
Open in VidIQ
22,832.4
18.15
69
Tool based
5
Coda
Open in LinkedIn
137
Open in Youtube
5,100
2,500
Open in VidIQ
243,073.1
69.35
50
Figma
Open in LinkedIn
3,248
Open in Youtube
17,000
4,100
Open in VidIQ
1,917,872.5
47.53
66
Dovetail
Open in LinkedIn
18
Open in Youtube
992
357
Open in VidIQ
5,038
69.03
39
FigJam
Open in LinkedIn
51
Open in Youtube
542
269
Open in VidIQ
35,165.4
18.2
70
Miro
Open in LinkedIn
663
Open in Youtube
7,100
2,000
Open in VidIQ
322,597.2
93.81
38
Useful resources
policies;
by SproutSocial;
for Youtube hashtags;
for more global hashtags overview;
for future automations if you would like to create your own Coda Pack;
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