. In this article, I would like to speak about hashtags.
First, I started with an understanding of which groups of hashtags I would like to use in my posts around ProductOps and DesignOps. So, as a result, I had discipline, engagement, tool, topic, and trend-based hashtag groups in Coda.
Based on the DesignOps Skill matrix. Working on preparing similar one for ProductOps
Based on the content creation engagement models, like doing events, call for speakers, sharing updates or writing articles
. The product looks impressive and can help content makers like me to accelerate their growth. I don't know how exactly they are getting the search volume and calculating competition but for my goal I just needed to go through the main hashtags and save all the values in Coda. An interesting observation from the hashtag map:
Product Management is more popular on LinkedIn than Design by 400%. But Design is more popular on Youtube than Product Management by 160%.
I love working with data and discover patterns in it. Now I'm feeling more confident on which hashtags to use and most importantly, I'm not spending time on finding which hashtags performed well for me and how specific hashtags are performing on different platforms.