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Jakarta, Indonesia
evanfabio.EF@gmail.com
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LinkedIn
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Medium
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📖 Who am I?

Hi! I’m a growth specialist with 5 years of experience in driving growth for D2C companies in the 4th most populated country on the planet. I’ve been fortunate enough to be involved in some exciting growth journeys the past 5 years, from leading a user acquisition campaign from 0 to 4 million users for an EdTech to recently growing the funding of one of Indonesia’s top digital banks by Rp xxx billions.

🚀 My career so far

Allo Bank: Growth Life Cycle, Savings (2024 - Present)

I am currently a growth life cycle in Allo Bank, one of Indonesia’s top digital banks, where I helped the company to grow their retail fundings by hundreds billions rupiah. Take a look to see the full story! 👇
bank-building
How I led Allo Bank grow their fundings by xx% in 7 months
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Read now
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Nafas: Growth Manager (2022 - 2023)

Previously, I was a growth manager in Nafas, Indonesia’s leading air quality company, where I was tasked to improve the activation and engagement of Nafas app users. This is the first time where I truly realized about the power of product-led growth. 1 year 3 months and many iterations later, we saw that the install-to-sign up rates in the first 24 hours went up by +20% without spending a single rupiah in ads.
air-element
How I helped Nafas to increase their app sign-up rate by +20%
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Read more
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CoLearn: Growth Marketing (2020 - 2022)

Prior to Nafas, I helped CoLearn grew their user base from 0 to 4+ million unique users in 2 years. I oversaw the entire process of our performance marketing where we reached 6-figures monthly spends in ads. Assisted by 2 social media managers (shoutout to Christy and Aqila!), I built out the growth marketing practice (Google, TikTok, YouTube, Meta) from 0 to 6-figures spend and ran it for 1.5 years.
To understand how I approach growth at CoLearn, take a look at these!
air-quality
4 growth learnings from 4 million users
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Read now
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search
7 ways to evaluate your marketing channels
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Read more
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🔎 What am I looking for?

After working in companies with different sizes and from different industries, I’m starting to understand more about what I’m looking for in a workplace, what kind of environment suits me the most, and what kind of problem I really want to work on:
Medium velocity:
Strong sign of PMF:
Freedom to experiment:
Strong culture of learnings:
A team of smart missionaries:

🎮 After hours?

I regularly watch the NBA. I don’t have a favorite team, but I’ve been a LeBron James fan since 2006.
I don’t consider myself a gym rat, but I enjoy going hard in the weight room. My 1 rep max: Squat: 90 kg (187 lbs) // Bench: 80 kg (176 lbs) // Deadlift: 160 kg (352 lbs)
Recently started running with the goal of being a hybrid athlete in 2025 (running + lifting).
I sometimes play piano. My all-time favorite piece is
Barcarolle in F Sharp, Op. 60
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by
Frédéric Chopin
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.
I play video games, especially a single-player RPG like Uncharted 4 and Final Fantasy VII. Won’t ever back down from a FIFA challenge.

📖 Who am I?
🚀 My career so far
Allo Bank: Growth Life Cycle, Savings (2024 - Present)
Nafas: Growth Manager (2022 - 2023)
CoLearn: Growth Marketing (2020 - 2022)
🔎 What am I looking for?
🎮 After hours?
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