Introduction
The Lite Subscription Package Form is a crucial component of Emergency Response Africa's (ERA) marketing and sales strategy. It enables potential customers to sign up for the Lite subscription package, while also providing real-time tracking and analytics for sales agents. This PRD outlines the purpose, scope, and requirements for the development and implementation of the Lite Subscription Package Form.
Background Context
The Lite Subscription Package Form is being implemented to streamline the sign-up process for ERA's emergency care services. It aims to attract new users, track conversions, and optimize marketing efforts to achieve the company's goal of making fast and reliable emergency care accessible across the Nation.
Objectives
The objective of the Lite Subscription Package Form is to facilitate user sign-ups for ERA's emergency services, track conversions in real-time, and provide sales agents with immediate commission attribution for each successful sale. By providing a seamless sign-up experience, robust tracking capabilities, and real-time commission visibility, ERA aims to increase user acquisition, revenue generation, and sales agent motivation.
Required Functionalities for Release
Real-time tracking and analytics for the trackable link Data capture form with fields for name, address, email, phone number, gender, and known health challenges Integration with marketing and sales platforms for seamless tracking, attribution, and commission visibility for sales agents User Story and Acceptance Criteria
User Flow
User encounters an advertisement or is approached by a sales agent promoting ERA's emergency services. User clicks on the provided trackable link, leading them to the Lite Subscription Package Form. User fills out the form with their personal details, including name, address, email, phone number, gender, and known health challenges. User is directed to a payment page where they can complete their payment through a bank transfer or online payment gateway. After payment confirmation, the system processes the registration, issues a unique ID to the customer, and attributes commission to the sales agent in real-time. Functional Requirements:
Data capture form with specified fields Real-time tracking, analytics, and commission attribution for sales agents Integration with marketing and sales platforms Non-Functional Requirements:
Simple, intuitive user interface Compliance with web accessibility guidelines