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Feature PRD Template

Lite Subscription Package Form

Introduction

The Lite Subscription Package Form is a crucial component of Emergency Response Africa's (ERA) marketing and sales strategy. It enables potential customers to sign up for the Lite subscription package, while also providing real-time tracking and analytics for sales agents. This PRD outlines the purpose, scope, and requirements for the development and implementation of the Lite Subscription Package Form.

Background Context

The Lite Subscription Package Form is being implemented to streamline the sign-up process for ERA's emergency care services. It aims to attract new users, track conversions, and optimize marketing efforts to achieve the company's goal of making fast and reliable emergency care accessible across the Nation.

Objectives

The objective of the Lite Subscription Package Form is to facilitate user sign-ups for ERA's emergency services, track conversions in real-time, and provide sales agents with immediate commission attribution for each successful sale. By providing a seamless sign-up experience, robust tracking capabilities, and real-time commission visibility, ERA aims to increase user acquisition, revenue generation, and sales agent motivation.

Required Functionalities for Release

Real-time tracking and analytics for the trackable link

Data capture form with fields for name, address, email, phone number, gender, and known health challenges

Integration with marketing and sales platforms for seamless tracking, attribution, and commission visibility for sales agents

To Do

To Do

Epic

Feature

User Story and Acceptance Criteria

Conversion Optimization and Tracking

User Registration and Onboarding

As a potential customer, I want to easily sign up for the Lite subscription package, so I can access fast and reliable emergency care services.

Acceptance Criteria

The Lite subscription package sign-up form must be easily accessible from the QR code or trackable link provided to potential customers.

The form fields must include options for entering the following information: name, address, email, phone number, gender, and known health challenges.

The form must be intuitive and user-friendly, guiding the potential customer through each step of the sign-up process.

Upon submission of the form, the user should receive a confirmation message indicating successful registration for the Lite subscription package.

The user's information should be securely stored in the database for future reference and communication purposes.

The sign-up process should be optimized for mobile devices to accommodate users accessing the form from different devices.

Real-time Conversion Tracking

As a sales agent, I want to track conversions in real-time and view my commission per sale, so I can optimize my marketing efforts and achieve my sales targets.

Acceptance Criteria

The real-time tracking system must accurately capture and display conversions generated by sales agents using the trackable link, including the associated commission per sale.

The dashboard should provide comprehensive insights into conversion metrics, including the number of sign-ups, demographic information, conversion rates, and individual commission amounts.

Sales agents should receive immediate notifications or alerts for each successful conversion, including the commission earned, allowing them to follow up with customers promptly and track their earnings in real-time.

The system should calculate and display the total commission earned by each sales agent within a specified timeframe, enabling them to monitor their performance and progress towards achieving their sales targets.

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User Flow

User encounters an advertisement or is approached by a sales agent promoting ERA's emergency services.

User clicks on the provided trackable link, leading them to the Lite Subscription Package Form.

User fills out the form with their personal details, including name, address, email, phone number, gender, and known health challenges.

User is directed to a payment page where they can complete their payment through a bank transfer or online payment gateway.

After payment confirmation, the system processes the registration, issues a unique ID to the customer, and attributes commission to the sales agent in real-time.

Functional Requirements:

Data capture form with specified fields

Real-time tracking, analytics, and commission attribution for sales agents

Integration with marketing and sales platforms

Non-Functional Requirements:

Simple, intuitive user interface

Compliance with web accessibility guidelines

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