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Emily Gertenbach

SEO writer & consultant exploring the human side of marketing
As the founder of and creator of the , I spend my days creating human-first SEO content and plans for B2B brands. My work focuses on the humans that exist on each end of an online search — the person seeking information, as well as the business trying to get their content to appear in search results.
It's my belief that we've long been conditioned to accept high levels of data tracking during the search engine optimization process, and that's just not actually necessary for everyone. Blindly setting up websites and SEO processes that use multiple trackers (pixels, tag managers, etc.) not only diminishes user experience, but leaves business owners sifting through an at times confusing and overwhelming amount of data.
There's a better way for everyone.

Emily’s approach to marketing is intelligent, empathetic, and strategic. She doesn’t buy into easy answers and questions the status quo, reminding us to keep SEO human. — Kalyna Digital Marketing SEO Spotlight

🌱 Welcome to my digital garden 🌱

In order to give my clients the best service, I must be continually learning and growing.
This is especially important in the world of search engine optimization, where strategy evolves rapidly.
But I want to do more than just learn the current best practices — I want to figure out how I can keep helping my clients focus on the humane use of marketing technology to respect their customers while providing value. (And, of course, growing their profits.)
So...what’s a digital garden?
Digital gardens are a space for learning and exploring in public. (Credit to site for introducing me to the term.) While I publish my final findings, recommendations, and tutorials , here I'll share experiences and learnings as I work. It's a place to log thoughts and opinions, and share more about human-focused technology with other curious folks.
Want to chat about the process? Send me a message!

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