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Startup Salary Guide

The purpose of this salary guide is to provide an up-to-date insight of salaries in Australia in core functions of Product, Engineering, Design, Sales, Marketing, Operations, Finance and People.
EM
Emer McCann
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Context

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This survey consists of data from start-up technology companies in Australia, across software, e-commerce, fin-tech, consulting, cyber security, logistics, and travel-tech. The data was collected from Sydney and Melbourne sources. Below is the number of employees in these companies, with the largest participation group having 100-250 employees (35%), closely followed by both 10-50 and 50-100 employees at 23%.
Number of Employees
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We also captured the capital raised in these companies, with 34% raising $10-50m, and 28% raising $5-10m and $50m+.
Capital Raised
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The Results

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Overview
We found that on average there was no clear correlation between salaries offered and the number of employees, industry or capital raised. The driver was based on skill level. It was more difficult to measure the salaries for some roles in some functions like Marketing and Operations, as experience and responsibility can vary a lot. And we did not get a large enough dataset for Marketing and Finance to be confident in the results.
Insights
Salary: quoted as base (excl. super).
Median: middle number in dataset. *Not the middle number in the mode range.
Mode Range: most common salary range in dataset.
Product 🧩
Level
Junior
Mid
Senior
Principal/Manager
1
Median
$95
$120
$145
$180
2
Mode Range
$80 -100
$110 - 130
$150 - 160
$170 - 180
There are no rows in this table
⁠
Based on 30 companies.
Engineering 👩🏽‍💻
Level
Junior
Mid
Senior
Lead
Principal/Manager
1
Median
$85
$115
$155
$160
$175
2
Mode Range
$80 - 100
$110 - 130
$140 - 160
$150 - 170
$170 - 190
There are no rows in this table
⁠
*Based on 34 companies
Design 🎨
Level
Junior
Mid
Senior
Lead
Principal/Manager
1
Median
$75
$110
$140
$150
$175
2
Mode Range
$70 - 90
$90 - 110
$120- 130
$150 - 160
$150 - 160
There are no rows in this table
⁠
*Based on 26 companies
Sales 🎯
Level
SDR
AE (Inside Sales)
AE (Outbound: Mid)
AE (Outbound: Senior)
1
Median
$65
$75
$95
$120
2
Mode Range
$50 - 70 + 20 comms
$60 - 90 + 40 comms
$70 - 120 + 40 comms
$120-150 + 100 comms
There are no rows in this table
⁠
*Based on 26 companies
TA/People Ops🎢
Level
Junior
Mid
Senior
Manager
1
Median
$95
$110
$120
$145
2
Mode Range
$80 - $90
$100 - $110
$130 - $140
$150 - $160
There are no rows in this table
⁠
*Based on 26 companies
Operations 🏗
Level
Associate
Lead
Manager
1
Median
$100
$140
$150
2
Mode Range
$60 - 100
$120 - 140
$150 - $170
There are no rows in this table
⁠
*Based on 23 companies
Digital Marketing 🦄
Level
Coordinator
Junior
Mid
Senior
Director
1
Median
$70
$80
$100
$140
$160
2
Mode Range
$60 - 80
$80 - 100
$100-120
$130 - 150
$160 - 180
There are no rows in this table
⁠
*Based on 9 companies
Product Marketing 🌈
Level
Junior
Mid
Senior
Head of Growth/ Marketing/ Product Marketing
1
Median
$85
$120
$170
$215
2
Mode Range
$80 -100
$120 - 140
$160 - 180
$200 - 250
There are no rows in this table
⁠
*Based on 9 companies
Finance 🚀
Level
Junior
Mid
Senior
Manager
Director
CFO
1
Median
$67
$95
$120
$140
$170
$250
2
Mode Range
$60 - 80
$100 - 120
$120 - 140
$140 - 160
$180 - 200
$200 - 250
There are no rows in this table
⁠
*Based on 8 companies

Context
The Results
Product 🧩
Engineering 👩🏽‍💻
Design 🎨
Sales 🎯
TA/People Ops🎢
Operations 🏗
Digital Marketing 🦄
Product Marketing 🌈
Finance 🚀
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