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2. Ideate

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Ideate problems before you ideate solutions.

Clarify the problem before coming up with any solutions. Sometimes we get overly excited about coming up with solutions, before we’ve even stopped to think about what problem we’re actually solving.

The Post-it Story: What not to do

It took 3M 10 years to take a great solution, to find the right problem to solve

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Introducing... ‘Design Thinking’

←Get the template or learn more

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💪 Let’s try this: Ideate some problems

Instructions

1. Select 2-3 of the grievances/wishes you listed earlier, to automatically turn them each into a Problem thesis

2. Describe the Target User(s) in 3-4 words max.

I’m 3. Add at least 1 Assumption for each Problem thesis (what are you assuming the Target User(s) thinks, feels, sees, hears, wants, wants to avoid, finds delightful, finds challenging. Use dashes (-) or asterisks (*) to format as bulleted lists.

4. Estimate the impact & importance as Pain level in money & time; You can gauge the potential impact of a solution by seeing how actively the target audience is trying to solve this problem (pain level) as calculated by estimated cost, without a solution (in time and money).

5. Estimate Difficulty in Solving (how much effort, time, complexity might be involved) and How actively are they trying to solve (to gauge how important this issues is to the target user) for each Problem thesis

Clear sample data

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My list of perceived problems

Select a Problem thesis, based on the Grievances/Wishes you came up with earlier, then identify target users, assumptions, etc.

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View all problems submitted; Disable so only authors see their own list

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New problem

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Name

Problem thesis

Target User(s)

My Assumptions

Pain level (💲)

Pain level (🕓)

Difficulty in Solving

How actively are they in trying to solve this?

Students

Move-in lists often need to be shared with parents or others in the family so it’s easier to coordinate who’s buying or ordering which items

It’s frustrating when you can’t find the move-in check list paper

It’s frustrating when you don’t have the checklist paper with you to check things off as you buy them

Companies & Employees

People who create hiring lists have to spend a lot of time with error-checking and clean-up of the Google Sheets they’ve shared with the public, with edit access

There are no rows in this table

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My list of proposed solutions

Select one of the Problem theses from your list, then propose new solutions for each of them. Only your Problem theses will appear here.

Problem thesis

Proposed Coda doc solution

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